Management & Business Others Marketing and PR Media
1 - 2 Years
Postcode 9700 in Groningen
Digital Content Coordinator
Your role as a digital content coordinator includes:
managing the University of Groningen’s content and social media strategy to support key operational goals across student recruitment, research awareness and brand affinity
contribution to high profile student recruitment campaigns throughout the academic year
ensuring the presentation of compelling content across central platforms, including web and social media; also ensuring the development and publication of dynamic content across the website and other digital assets; supporting the operational objectives of the Communications Department, in particular student recruitment goals, with appropriate content development, publication and promotion
further development of the culture of proactive engagement (underpinned by a network of content contributors and content creators (e.g. bloggers and editors) across the university, enabling the sharing of news and feature stories, together with best practice
having understanding of digital media assets to nurture user engagement and digital journeys primarily utilizing the corporate Instagram, Facebook, LinkedIn and YouTube
ensuring digital engagement, website navigation, key messages/content themes and tone of voice are routinely tested against key stakeholder groups; that insight is applied to regularly reviewed and updated practices and approach; also to benchmark against peer institutions and best practice examples
taking a data-driven approach for continuous improvement across our digital assets and ensuring strategy is informed by data
overseeing the work of and motivating 3 student assistants with a diverse set of skills and a desire to learn more
working collaboratively with internal and external stakeholders to shape the future direction for the digital marketing efforts across the university
assisting within other areas of the Marketing and Communications team as and when required.
Please note that some out of hours working may be required.
a bachelor’s degree (or equivalent experience) and ideally combined with a marketing, communications or web qualification
relevant experience gained in a digital marketing, communications or web environment together with excellent writing and proofreading skills
demonstrate a successful track record in content and social media management, an appreciation of the importance of messaging/content and an interest in innovation/new technology
a solid understanding and proven track record of applying marketing principles, such as marketing and content strategy, audience personas, unique selling points and measurement
able to manage a wide range of stakeholders at all levels of seniority across a broad-ranging organisation
possess a high level of interpersonal and communication skills, with which to motivate and inspire both internal colleagues and external associates
have a persuasive and highly visible approach
demonstrate a professional manner, working positively and collaboratively with colleagues from diverse backgrounds
ability to present complex information to multiple audiences
have a good understanding of Google Analytics and SEO; appreciate the value of audience insight and market research / testing
possess strong problem solving skills and the ability to evaluate alternative courses of action and formulate recommendations
have excellent IT skills (Microsoft Office package, and monitoring systems like Coosto)
have proven project management skills
possess the ability to present a professional image of the university at all times
good command of Dutch and English (C1 Level).
ideally have a good understanding of the university environment (research and education)
experience in supporting and working with student recruitment marketing activities within a university.
The University of Groningen, currently 80th in the world in the Times Higher Education World rankings, is an internationally oriented institution with a research focus. We have a strong international reputation and collaboration between researchers on the frontiers of knowledge take place within our extensive global network. As the youngest city in The Netherlands, Groningen enjoys a bustling reputation with several international cultural events and a vibrant population.
As a Digital Content Coordinator, you will be part of the university’s Marketing Team, which sits within the Department of Communications. If you are a great communicator, experienced in using insight to assess the effectiveness of content in order to improve our digital communication and user experience, this vacancy is an opportunity for you! You will oversee and implement the university’s content creation, digital marketing and social media (Facebook, LinkedIn, YouTube and Instagram in particular) at a central level. In addition, you will present and distribute digital content to support student recruitment activity ensuring an integrated approach across all managed channels in support of our marketing objectives.
Conditions of employment
We offer you in accordance with the Collective Labour Agreement for Dutch Universities:
depending on your qualifications and working experience, a salary from € 2,790 up to a maximum of € 4,402 gross per month (salary scale 10) for a full-time position
a holiday allowance of 8% gross annual income and an 8.3% year-end bonus
a contract for the period of one year; after this period an extension of your employment (either temporary or indefinite) is possible, depending on organisational development and your own performance
a position with the availability of 40 hours a week (1.0 FTE).
Starting date: as soon as possible
If you meet our qualifications and would like to apply for the position, please send us your:
You may apply for this position until 11 October 11:59pm / before 12 October 2020 Dutch local time by means of the application form (click on "Apply" below on the advertisement on the university website).
We are an equal opportunity employer and value diversity at our University. We are committed to building a diverse university so you are encouraged to apply. Our selection procedure follows the guidelines of the Recruitment code (NVP), https://nvp-plaza.nl/download/?id=7714
Unsolicited marketing is not appreciated.
For information you can contact:
Charlotte M’Doe, c.l.mdoe rug.nl
Please do not use the e-mail address(es) above for applications.