Finance and Economics Management & Business Others Marketing and PR Media
3 - 5 Years
Digital Consumer Insights Specialist (Temporary)
Digital Consumer Insights Specialist (interim)
We are looking for a Digital Consumer Insight Specialist for a well-known international fashion brand situated in Amsterdam. This position will focus on building and growing the digital data content and collective analytical capabilities in insights generation by bridging internal (CRM, Ecom) and external (Google, BrandWatch, Edited, etc) digital sources. Do you have an entrepreneurial spirit, Build positive & long-term working relationships, seek solutions and inspire and empower others? Please get in touch if you are you available from the 5th of January until the end of June!
Responsibilities Digital Consumer Insights Specialist (interim)
Strong focus on identifying insights from social listening through BrandWatch tool and feeding into ongoing product and brand insights reports
Own analysis of customer product reviews and elevate relevant insights to Divisions through clear visualization
Build the bridge and secure reporting from CRM/Loyalty and own relationship with the team
Responsible for establishing a rhythm of continuous reporting of fresh brand and category insights.
Support the digital insights that fuel the annual and seasonal marketing process – key impact on the KPI process for brand and marketing as well as into the development of the planning.
Work with the Senior Manager Digital insights on deeper analysis of Google search.
Requirements Digital Consumer Insights Specialist (interim)
At least 3 to 6 years experience at relevant specialist level
Experience in similar consumer insights role in Consumer Goods, ideally in Apparel /Fashion industry
Strong technical and analytical skills
Strong presentation skills at senior level – to bring data people aren’t familiar with to life
Ability to distill big data sets into coherent and visually impactful communication
Highly organized and collaborative, to be able to liaise closely across all levels of the organization
Confidence, motivation, credibility, the ability to adapt to change and a willingness to bring the very best to the team
Tons of energy and a great team spirit
An international environment which respects diversity, equality, and individuality
A smart work program that empowers our associates to work at their preferred location within a flexible schedule
A competitive salary based on knowledge and experience