Finance and Economics IT Management & Business Others Marketing and PR Media
3 - 5 Years
Job Description :
Diageo was created in 1997 but its business is built on the principles and foundations laid years before by giants of the industry – Arthur Guinness, John Walker, Elizabeth Cumming and many more. Today, Diageo is a world class leader in beverage alcohol, producing an outstanding collection of over 200 brands and owning the top two largest spirit brands in the world, Johnnie Walker and Smirnoff and 20 of the world’s top 100 spirit brands. Its portfolio also includes Crown Royal, J&B, Buchanan’s and Windsor Whiskies, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo has built a strong platform for growth – through investment in its own brands, and by acquisition to broaden the geographical footprint and category depth and range. The company’s strong local business units are well-positioned to win in increasingly competitive and fast-paced environments. Diageo’s portfolio is well-diversified across price-tiers, enabling it to participate where consumer opportunity is greatest, and to capture shifts in consumer preference.
Diageo's culture is built and maintained by the five values that underpin its business and guide how Diageo works. At Diageo, employees are passionate about its customers and consumers and want to be the best . They give each other the freedom to succeed and value each other . Employees work hard so they can be proud of what they do and how they do it. While Diageo moves at pace, constantly evolving and improving, its values remain consistent. Diageo wants that employees live these values every day, everywhere so that Diageo can be proud of what they do and be the best that they can be.
More about Diageo is available at its web site: https://www.diageo.com/
A unique opportunity for anyone with a real passion and flair for to turn raw data into clear, actionable insights that matter to our business with the right accurate reporting. Working with the Head of Culture & Entertainment, Media and Digital you will be working on identify the right insights for our customer journey as part of a team leading Diageo’s in Northern Europe in close collaboration with key internal stakeholders and external agency partners to deliver category and brand growth.
Part of the team’s mission is to future-proof our organization and create a differentiated advantage for Diageo by responding to changing consumer, media and market landscapes in an agile and impactful way.
Acting as a holistic data and insights expert responsible for delivering world class reporting for our brands that are activated brilliantly and working seamlessly with the category brand teams
You are analyzing trends in data and are able to setup and automate dashboards into simplified reports and visualization to help interpretate and make decisions based on facts
Work in collaboration with senior stakeholders to influence media investments decisions
Ensure appropriate use of data, & insight as part of our process, to understand local business challenges and opportunities and translate them into briefs, as well as predict trends and campaign impact
Help drive a performance marketing mindset and culture when it comes to media optimization
Know how to work with the algorithms of Google, Microsoft and Amazon.
Responsible for accurate reports to set up predict and optimization models to understand our consumer better and be future proof
Able to set up our data strategy with 1st, 2nd and 3rd party data and able to set up solutions for capturing data in media, and market insights
Ideal experiences / Qualifications / capabilities
You are constantly curious about consumers; have a deep understanding of consumer behavior across all media channels and an eye on the future to ensure Diageo is always at forefront of change
A strong team player who enjoys working in a fast-paced team environment. Always ready to roll-up your sleeves and get things done
3 to 5 years’ experience as a data analyst within a marketing/agency environment
Experienced in Power BI, preferable Salesforce (Datorama)
Proven ability to setup reports into activations that have delivered YoY growth
Confident digital native that can work independently
Demonstrated brilliant execution to impeccably high standards
Deep personal accountability for great performance
Analytical mindset, understands continuous testing and improving based on details and data. Able to transform them for performance optimizations