Be responsible for driving one of the most important strategic channels, the Consumer Store, in the European market, with the focus on offering the right assortment at the right moment to the right consumer. Together with your team, you will deliver the commercial performance of the online merchandising features across the consumer portfolio for Domestic Appliances. You will work closely with the European Domestic Appliance Consumer Marketing, Digital Marketing, BMM teams and demand planning, to ensure the right offer and portfolio. In collaboration with the digital hub you will execute successful campaigns, using data to drive insight into category performance and to make commercial recommendations and implement actions.
The position can be based in The Netherlands or Remote
You are responsible for:
P&L of Philips Store EU, via growing the sales and digital performance and optimizing A&P investments dedicated to the Consumer Store
Defining the strategy & activations for the Consumer Store
Together with your team, implementing the merchandising strategy in close collaboration with your stakeholders. You drive, inspire and organize your team and stakeholders in a way that all pages are effectively merchandised, best sellers are built and content and engaging stories are delivered based on key trends.
Analysing portfolio data and making proposals for improvement of the consumer decision journey, conversion and basket value. Identifying, suggesting and enrolling promotional activities to drive sales opportunities whilst mitigating risk to margin
Ensuring accuracy for all aspects of our products, including set up, pricing, categorisation, ranking, upsell / cross sell online, listing new products and optimising web conversion, through product availability and activation
Understanding the consumer needs & translating them into a merchandising strategy for the Philips Store
Creating/optimizing procedures for content creation, category landing pages & campaigns and implementing these in collaboration with digital marketing, Cluster marketing and global digital teams.
Ensuring good representation of the Philips consumer business on all digital touchpoint, on the Philips.com page and in campaigns and promotions.
You are part of:
The new EU-7 Domestic Appliances Central Virtual Team led by Lonneke Hendrix. This team will be responsible for the transformation and innovating in the Business Marketing & Sales for business Domestic Appliances. As we value diversity, we have a multi-functional and diverse team, with different points of view, different ways of thinking, new capabilities to strengthen and improve the digital strategy for our customers.
To succeed in this role, you should have the following skills and experience:
Real team player as well as a results-driven “can do” mentality
Stakeholder management and influencing skills
A minimum of 12 years’ experience in e-commerce roles in Europe
Experience in/knowledge of the e-commerce business model, direct to consumer interaction and engagement and digital marketing activation
Proven track record in building strong, long-lasting commercial partnerships
Proven commercial success in working with different audiences and shopper profiles
Experienced in change management and continuous improvement
International experience required
Business fluency in English, both written and verbal
A willingness to travel (25%)
In return, we offer you
A meaningful career, with new challenges in our dynamic organization, working in an encouraging multinational and multicultural environment. We are happy to provide you with this opportunity to work with new technologies. You will be surrounded by passionate and committed, colleagues who share your ambition to create outstanding customer experiences. Your work will be ambitious and full of opportunities for growth. Variety and challenge will be part of your daily routines.
Why should you join Domestic Appliances?
Philips’ Domestic Appliances business is a global leader with EUR 2.3 billion in sales in 2019 in kitchen appliances, coffee, garment care and home care appliances, with successful products such as the Airfryer, Automatic Coffee Machines with LatteGo and SpeedPro Max Aqua vacuum cleaner, and many more that are used by millions of people every day across the world.
In January 2020, Philips announced that it would be considering new ownership options for Domestic Appliances, as it is not a strategic fit for the company’s future as a health technology leader, and committed to finding the right home for the business to ensure that it is set up for continued success serving customers, leveraging the Philips brand and driving growth across the markets that it serves.
In its 128 year history as a leading innovator, Philips has had to reinvent itself a number of times to remain competitive. This has involved several high-profile divestments, resulting in the company’s successful track record in managing complex change of this scale. Such transformations offer unique opportunities for employees to ‘make their mark’ and gain expertise in a specific and dynamic environment - those who can deliver results while navigating and contributing to changes will gain unique skills and perspective that will prove valuable for the rest of their careers.
If you forgot your password, you can click the Forgot Password button on the Sign In screen to reset it.
If you have any other questions regarding the recruitment process please refer to our FAQs. In case of technical difficulties with the website, please send an email to email@example.com. (Note: To ensure fairness and legal compliance in our recruitment processes, only technical issues will be monitored through the above inbox. Please do not submit resumes or applications to this email, as they will not be reviewed. Only applications received through the online application process will be considered.)