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Customer Relationship Management (CRM) Intern
Join us on our mission to help empower parents and children to discover the world together! Bugaboo is a premium Dutch parental company that reinvented the stroller 20 years ago. We continue to bring a pioneering mindset and an obsession with quality to everything we do and we’re looking for entrepreneurial and passionate people to join us. With design and innovation led in-house, production in our own factory in Xiamen and a global footprint of offices we are proud of our creativity, diversity and cultural inclusion.
Internship · Amsterdam, the Netherlands
Within the Performance Marketing team, we are looking for a CRM Intern to help us with growing warm relationships with our customers. You will be supporting the HQ and local teams to drive sales with Email marketing and establishing interaction with both new leads and customers for our Bugaboo.com. In addition to this, you will work on identifying global opportunities, industry analysis and support reporting needs of the team to further grow the performance of our campaigns.
The team is open, collaborative and there is room to develop and bring in new ideas. Currently we all still work from home, but we will eventually go back to our headquarters in Amsterdam Zuid-Oost.
The start date of this internship is variable. We are happy for you to start soon already or in September/October.
Responsible for email marketing program development and execution, including creative build, persona segmentation, testing, and deployment;
Understand and evaluate campaign metrics and distribute campaign performance to the marketing team;
Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously;
Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards;
Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth;
Support essential marketing operations initiatives in different marketing automation platforms, such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing;