Management & Business Others Marketing and PR Media
Customer Intelligence Marketer
Freelance work for ± 0.5 - 1 day / week
Duration 1-3 months *, as of May
* potentially expanded in the future
Are you looking for a freelance Customer Intelligence role and love to support a young impact-driven marketing agency in Europe? Are you comfortable working remotely in an international team setting? If you are a self-starter, who likes the sweet cocktail of strategy and execution, and are eager to learn and teach as well, we'd like to invite you to apply. Comarketers is a growth marketing agency founded in 2019 to help B2B companies and (Tech / AI) startups to accelerate their growth in Europe and across the globe.
We are a diverse, distributed team across Europe with a Marketing Operations Team in South Africa. Our Growth Marketing projects as well as the number of our clients are growing and hence, our work is expanding with Account & Lead Intelligence projects. Furthermore, we currently build and expand our own team in South Africa by selecting and educating a pool of entry-level marketers with our own online interactive marketing traineeship (3-6 months). Therefore, we are currently looking for a Customer Intelligence Marketer to support with the projects for Comarketers and its clients. Our future colleague likes to support a remote course related to Researching Customers & Competitors as an instructor to a new cohort of trainees of Comarketers in Cape Town and Johannesburg.
As a Customer Intelligence Marketer, you live and breath the customer. You like to really understand what's driving them, and share your insights on customers with the growth marketing team to direct marketing efforts. You understand B2B in particular, building ideal customer profiles, buyer personas and buyer journeys to provide real insights. As a Customer Intelligence Marketer at Comarketers, you collaborate with the Marketing Operations team in South Africa. You support the development and / or update of our remote (online) traineeship for new marketing operations specialists. You give one of the courses of our traineeship on Researching Customers with three online classes and a couple of check-in moments. You update the existing course, review homework and mentor our African trainees.
Our ideal candidate likes to provide customer insights and share and pass on knowledge and experience to others. The role requires understanding of market, competitor and customer research, customer profiles and buyer personas and account and lead intelligence. You are familiar with relevant tools, such as company databases, sales intelligence platforms and LinkedIn Sales Navigator. You are able to develop additional or new instructions and tutorials on customer and competitive research are also comfortable sharing your knowledge and training entry-level marketing specialists in South Africa. You love to continuously learn and evolve yourself. Responsibilities
Complete market audits and competitive audits on marketing activities of companies (traffic, SEO, PPC, social media, content, lead generation, etc.)
Brief remote marketing operations specialists on market and competitive research (audits)
Build reports for clients on the outcome of marketing audits and provide recommendations
Make ideal customer profiles, buyer personas and buyer journeys
Organize and manage the development of account lists and account scoring models
Organize and manage the development contact lists, including lead scoring model
Co-develop / update a course on researching markets, customers & competitors' marketing activities
Give an online (remote) course with 3 Zoom live classes and 6 mentor sessions and review homework
Develop training guides for remote marketers to execute marketing operations tasks, such account and lead research and marketing audits
Skills & Experience
Experience in B2B marketing
Fits a startup culture: can move fast and learn quick
Affinity with teaching, experience writing instructions or giving training is a huge plus
Eager to share your knowledge and expertise with entry-level marketing specialists in Africa
Great attention to detail
Good organization and time management skills
Excellent communication and collaboration skills
Proficient English in speaking and writing
Comfortable with collaboration and productivity tools like Slack, Trello, Toggl and Google Drive
Affinity with our mission, to provide opportunity to talent from underprivileged backgrounds across the globe
Comarketers is a growth marketing company working alongside B2B Tech and Service companies to drive growth. We help managers to build, grow and scale a customer pipeline in Europe by strategizing and executing marketing programs and projects for growth. We continuously look for people to join the journey. Enthusiasts with ambition, a unique skill set and eagerness to learn. If you respond well to diversity, autonomy and pace, we want to meet you. We are a remote-first company with an office in CIC (Cambridge Innovation Center) in Rotterdam, the Netherlands, and a local workspace in Cape Town, South Africa.