Finance and Economics IT Management & Business Others Marketing and PR Media
3 - 5 Years
CRM Marketing Associate, Courier & Driver
About the Role
At Uber, we're reimagining the way the world moves. From how you get home from work, to how you eat meals, or how you move huge shipments of anything, the work we do is shaping the future of mobility and changing the way people live. To get there, we're looking for pro-active marketers to tackle some of the most exciting problems of our time.
This is an opportunity to be part of Uber's Global CRM team. You will work on a growing team that's responsible for delivering communications and making an impact every day.
As a CRM Marketing Manager, you will be responsible for the strategy and execution for communications to millions of Uber users earning on our platform globally, via owned digital channels. Working closely with various teams to ensure we deliver the right message, to the right audience, at the right time. You will also drive experimentation and reporting the results of your campaigns to partners and leadership.
What You'll Do
Develop and execute end-to-end Global CRM strategies to acquire new earners, and continually engage and retain them throughout their lifecycle
Build effective cross-channel (email, in-app inbox, push notification, SMS) marketing campaigns to achieve business objectives and improve user experience
Collaborate with data, research, and analytics teams to understand earner segmentation and behavior & identify consumer insights to drive transactional, promotional, and informational content strategies in lifecycle marketing campaigns
Partner with internal cross-functional stakeholders (Product, PMM, Ops teams) and an external creative agency to ensure CRM communications are locally relevant, personalized, and on-brand.
Work with development, data, and deployment teams to build and launch complex automated and ad hoc campaigns using internal and external tools
Establish and report on KPIs for all campaigns. Continuously run CRM marketing experiments including baseline, creative, content, and frequency testing to improve key performance metrics. Analyze campaign performance and draw conclusions based on data, present learnings and recommend next steps.
At least 3+ years experience in marketing, communications, or the customer engagement space
A bachelor's degree or equivalent experience
A track record of demonstrable business results through testing and deploying effective marketing campaigns and lifecycles across different channels, and a good understanding of CRM best practices
A growth mindset. Ability to analyze data, identify problems and trends, and develop strategies that aim to solve complex business problems
Experience with A/B testing, messaging, and post-campaign analysis
Excellent project management and communication skills with the ability to balance rigorous attention to details with swift execution
Strong interpersonal skills that enable you to thrive in a global, fast-paced environment
A self-starting attitude, ready to embrace opportunities to make an impact without needing to be told
Skilled at planning, organizing, prioritizing, and executing simultaneous projects and activities
At Uber, we ignite opportunity by setting the world in motion. We take on big problems to help drivers, riders, delivery partners, and eaters get moving in more than 10,000 cities around the world.
We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us, and let's move the world forward, together.