Domino's Pizza is the largest pizza delivery and takeaway company in the world. Our expertise and passion for making and delivering fresh hot pizzas has won us numerous awards, but more than that we have the loyalty of millions of pizza lovers around the world.
The first Domino's Pizza store opened in 1960 in the state of Michigan in the United States. The success was so great that the company has since grown into a brand selling pizza in 90+ countries with more than 17,000 stores. The franchise formula has been established in the Netherlands since 1989 and now has 320+ stores.
Domino's Pizza Netherlands has been part of Domino's Pizza Enterprises Ltd (DPE) since July 2006. DPE is publicly traded in Australia and is the master franchisee for the Domino's Pizza brand in Australia, New Zealand, Japan, France, Luxembourg, Belgium, Germany, Denmark and the Netherlands.
CRM Analytics Manager - Europe
The CRM Analytics Manager position in the Group Strategy & Insights team represents an exciting opportunity to work for a world leading QSR brand. This role will be based at Domino’s HQ in either Nieuwegein NL or Hamburg DE and will provide support to the wider European CRM team.
In this role, you will actively lead the data science process for the European CRM team including importing, wrangling, visualizing and modelling data to enable the deployment of data and insights to our marketing teams and execution platforms.
We seek a candidate that is customer-focused, quantitatively-savvy, and who can generate actionable insights from vast amounts of data leveraging machine learning techniques. You should be a strong communicator with the ability to manage and prioritise multiple projects and requests.
Leverage data and advanced analytic approaches to generate, meaningful and actionable insights for the CRM team to drive Customer Lifetime Value (CLV)
Analyse and report on the ongoing performance of CRM across Europe, specifically in the context of Customer Value
Leveraging Domino’s customer data platform, measure and analyse the (overall, CRM and loyalty) customer lifecycles to provide insights and recommendations that drive incremental value
Identify, develop, and optimise customer segments which can be actioned upon based on insights and the requirements of the CRM team
Develop, implement, and optimise predictive modelling and personalization algorithms to optimize customer experience and drive CLV
Collaborate with the CRM team on a regular basis to ideate and identify testing opportunities based on insights and analysis
Conduct ad-hoc analyses and present results in a clear manner to the CRM and digital teams
Working with PowerBi, visualise data and set up regular reporting for the performance of CRM and campaigns
Bachelor’s degree in Statistics, Mathematics, Data Science, Computer Science, Engineering, or a field of similar quantitative nature
3+ years of experience manipulating large data sets, building statistical models, and generating actionable insights from these data & analyses
Experience creating and using mathematical and machine learning methodologies such as: regression, time-series analysis, simulation, scenario analysis, clustering, random forest, neural networks, etc.
Knowledge of advanced statistical techniques and concepts (properties of distributions, statistical hypothesis testing, experimental design) and experience applying these
Proficiency in SQL
Experience leveraging statistical programming languages R and/or Python for analyses (with in-depth knowledge of at least one)
Experience with data visualization tools, such as Tableau, Power BI, ggplot; and experience articulating and presenting data, analyses, and technical concepts to a senior audience
Previous experience working with CRM data and teams / an understanding of the fundamental of CRM will be highly regarded, but not required
You are a solution focused, problem solver and do not get discouraged easily by unexpected challenges
You are a team player with the ability to manage expectations for multiple stakeholders as well as prioritize projects and requests
Excellent written and verbal communication, with the ability to simplify topics specialist topics others may be less familiar with
Written and spoken proficiency of English required
What can you expect from us?
An outstanding opportunity to work for a world leading QSR.
Challenging work with endless possibilities to realize your ambitions.
An international dynamic workplace, where ‘’sell more pizza, have more fun’’ is more than just a motto.
25 vacation days per year with full-time employment.
An informal working atmosphere with a slice of pizza here and there.
A good conversation in which we can tell you a lot more about this!
Please send your CV and motivation letter. We are looking forward to receiving your application!