Job Properties
  • Job Type
    Full-time Position
  • Background
    Creative and Design
    Management & Business Others
    Marketing and PR
  • Languages
  • Experience Required
    3 - 5 Years
  • Degree Required
    • Province
      837 reviews
    • Date Posted
      April 09,2021
    • VISA
    • IMG_6430
    • Career Consultation
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    • internship package

    Creative Copy Manager - Strategic Content

    It wasn’t so long ago that booking a trip so see the Eiffel Tower, stroll down New York’s iconic Madison Avenue or feel the sand between our toes on Copacabana Beach was simply a matter of a few taps on our smartphone.

    In fact, that’s what we do at We make it easier for everyone to experience the world. And while that world might feel a little farther away right now, we’re busy preparing for when the world is ready to travel once more.

    Across our offices worldwide, we continue to innovate. To solve for some of the most complex challenges in travel and technology, and to plan for the exciting developments that lie ahead. With strategic long-term investments into what we believe the future of travel can be, we are opening up new career opportunities that will have a strong impact on our mission.

    We are united in the belief that our very human desire to explore the planet’s beauty and discover more about other people and cultures will endure. The world is waiting for us. Together, we will be ready.

    Creative Copy Manager - Strategic Content

    As part of the Strategic Content track, the Creative Copy Manager is responsible for a team of writers that creates high-quality creative copy for all of our Marketing channels. Drawing on a proven history of collaboration across teams and disciplines, the Creative Copy Manager is a bridge builder and a dot connector – using their love of helping others to help the team learn and grow.

    The ideal candidate is an excellent writer, a skilled editor and an enthusiastic collaborator who is deeply committed to the discipline of management and the career development of others. They have a clear grasp of the needs of our Marketing Department and will work to effectively balance them alongside the needs of their direct reports, ensuring a shared understanding of expectations and minimizing surprises.

    Management & Leadership

    • Manages a team of employees; including their performance, progression, owns workability cases
    • Ensures the development of individuals within the organization. Coaches and mentors individual copywriters to improve craft, deliverables, communication, and career advancement; evaluates and elevates individuals’ process and craft through critique, review, or other measurable steps
    • Identifies headcount needs for copywriters aligned to track or business objectives; works with HR and Craft Leadership in order to recruit and interview candidates
    • Works with individuals and groups to define clear and measurable day-to-day working goals, aligned with business and stakeholder needs
    • Helps reports prioritize work on product and community-focused initiatives and projects; guides the definition of team distribution to capitalize on their reports’ strengths and ensure focus is maintained
    • Demonstrates experience managing stakeholders, processes, business priorities and projects, as well as the ability to influence and guide individuals
    • Networks across teams, tracks and disciplines to achieve objectives, proactively builds productive relationships across teams


    • Acts as a subject matter expert on copywriting, copy, translations systems and tooling, as well as creative copywriting in Marketing; understands the right balance between quality and velocity
    • Advances reports’ understanding and application of brand and writing guidelines to enable and advance quality copy outcomes; leads by example through practical copywriting work when necessary
    • Encourages and enables their direct reports in facilitating workshops, sprints, critiques, reviews, or other collaborative processes across teams or tracks in order to engage direct reports, peers, and key stakeholders to provide continual direction for copy
    • Develops and drives improvement or implementation plans to relevant copy and translation systems and guidelines; Works with visual and copy leadership, as well as others to ensure brand, craft, and quality standards and requirements are applied across their reports’ projects and campaigns.
    • Demonstrates awareness of current and upcoming trends in creative writing across digital channels and advertising; Shares this knowledge widely and encourages others to learn

    Commercial Awareness & Communication

    • Acts as a consistent advocate for quality copy in creative writing discussions, reviews, and critiques
    • Demonstrates fluent understanding of track or area's business models and digital channel strategies; Actively contributes to content strategy through collaboration with craft leadership, producers and content leads
    • Champions an advanced understanding of Booking’s brand and copy standards, systems, and guidelines; Reviews and guides teams and individuals to meet them or continue to develop them, ensuring adherence and consistency
    • Actively engages with other managers and teams in order to improve management processes, contribute to overall performance evaluation and improvement

    Who you are and what you have done:

    • Over 5+ years directly applicable IC (Individual Contributor) copywriting experience
    • 1-3 years of successfully managing and/or mentoring writers
    • Strong interpersonal skills
    • Strong work ethic; self-directed and resourceful
    • Solution oriented and result driven
    • Proactive, flexible and capable of working independently as well as working in a team
    • IC copy experience in an advertising or marketing focused environment
    • IC copy experience working on multilingual sites that use localisation solutions
    • Documented creative ability to develop ideas, strategies, hierarchies and propositions to engage customers

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