IT Management & Business Others Marketing and PR Media
3 - 5 Years
Content Marketeer (B2B, Software, International)
When you overflow with creativity
Are you a creative, driven and experienced content marketer? We want you!
About Optiply Optiply is a fast-growing company that supplies smart purchasing software mainly to webshops and wholesalers in the Netherlands. It is Software-as-a-Service where clients have a monthly subscription to the same system which is continuously developed. Our customer base consists of more than 300 webshops that vary from small starting companies to companies with hundreds of employees. We currently have almost 25 colleagues from different countries with whom we continuously work on further automating and optimizing the purchasing of our clients.
Job description It is not difficult for you to get into the head of our target customers and create appropriate texts and images that meet the needs of our (future) clients. As a Content Marketer you are responsible for writing blogs, e-mails, social media, PR and website pages. By measuring the correct data, you know which content belongs where. Together with the Marketing Manager you ensure an increasing Google ranking. Your magic is not only visible in text, but also in the images you create. With the content you have created, you know how to achieve the inbound lead targets of our marketing team.
This is what you’ll be doing:
Draw up and implement a content strategy and content planning;
Mapping the target group and adjusting the content accordingly;