Creative and Design IT Management & Business Others Marketing and PR Media
1 - 2 Years
The Content Lead in Booking.com’s Content Agency works together with Product Managers and high level stakeholders in our Business Units to define the content strategy that supports their track to achieve its goals.
The Content Lead is responsible for creating a successful customer experience through their editorial content expertise for their assigned business unit or track, in close collaboration with UX teams and our internal Content Agency teams.
They are responsible for safeguarding our brand standards and content quality in their assigned business area. They also ensure ongoing visibility on the success of the content to set the path for scaling it. This role is creative and pragmatic in approach and has a strong knowledge of applying content design to building and launching a successful product. The Content Lead is able to explain the ‘why’ behind the proposed content plans to stakeholders and address the pros and cons of these against alternative solutions, using business impact and improved customer experience as measures for success.
A successful Content Lead has a highly collaborative nature, a passion for the latest developments in content and the desire to make a large commercial impact through content on one of the world’s leading travel platforms.
What you'll do:
Combine business objectives, knowledge of content and key data points (e.g. user research, customer behavior data, attribution, content success metrics) to define, implement and develop content strategy for their assigned business unit or track
Monitor performance of content strategy, adjust where needed, create strong feedback loops between Business Unit and Content Agency on content investment needs, learnings and best practices
Work with Agency Creative team or Content Agency project managers to produce content to define and fulfill on strategy
Drive consistency of content (in terms of brand positioning, tone, style) in product to ensure editorial cohesion
Where needed, input on the central editorial calendar to include desired impact with BU and marketing teams
Work with assigned product teams to experiment with new applications of content where needed and measure success
Work with Content Agency Project Managers and Content Solutions Managers to set the path for scale
Who you are and what you have done:
Minimum 8 years experience of working with content, and a minimum of 5 years’ experience of proven impact through developing content strategy within an e-commerce environment
Significant experience in the ideation, creation, planning and maintenance of editorial content (covering mostly visual and written content)
Ability to apply user research and experimental data to inform and defend content strategy and its development
Experience of working with content localisation (visual and written) and ability to relate localisation decisions to qualitative or quantitative data
A strong understanding of how product development works in an e-commerce environment
A strong understanding of brand development, and how to support a brand in new initiatives
An ability to create guardrails when needed that cascade from - and stay true to - our global brand guidelines
An ability to lead ideation sessions around key business objectives with BU or track owners and creative team
An ability to build strong and effective relationships across product, marketing and creative teams
Able to work in agile way with ad hoc creative teams