Finance and Economics Management & Business Others Marketing and PR Media
3 - 5 Years
Postcode 3013 in Rotterdam
CMI Global DDM Division F&R Assistant Manager
CMI Global DDM Division Assistant Manager – Foods and Refreshments PDC
ROTTERDAM – Weena
Local conditions apply
Travel <10 %
Unilever is one of the world’s leading suppliers of Food, Home Care, Personal Care and Refreshment products with sales in over 190 countries and reaching 2 billion consumers a day. It has 161,000 employees. Over half (58%) of the company’s footprint is in developing and emerging markets. Unilever has more than 400 brands found in homes around the world, including Persil, Knorr, Dove, Domestos, Hellmann's, Lipton, Wall’s, PG Tips, Ben & Jerry's, Marmite, Magnum, Lynx and Axe.
Unilever Consumer & Markets Insight (CMI) mission is to provide inspiration and provocation to drive transformational business growth. This means delivering insights, ideas and impact– and in a world that is changing at an accelerating pace of change.
Digital is changing everything about how consumer goods companies go to market. At Unilever we were at the front of the media revolutions in print advertising in the 1890s, in Radio in the 1930s and in TV in the 1960s. Now we intend to be at the front of the digital revolution. At the heart of our response to this Digital Revolution is our People Data Centres – delivering powerful game changing insights and facilitating one billion relationships with consumers. We need people with passion for digital and data, who are not afraid to break convention and want to be revolutionary within our business.
WHAT WILL YOUR MAIN RESPONSIBILITIES BE?
The DDM (Data Driven Marketing) Assistant Manager is responsible for driving business value through data: they will support the global Foods and Refreshment Divisions by translating data into actionable insights to drive conversion.
We are looking for someone with excellent digital analytics and audience segmentation experience with an understanding of the full user journey through to sales, to accelerate the category’s data driven marketing journey.
You’ll be the brain that has the know-how on how to deliver against data and 1:1 strategies.
Responsible for developing and implementing Global brand audiences, leveraging Adobe Audience Manager, and roadmap that contributes to the overall category strategy and vision.
Support the delivery of ROI/ Fuel for growth via more efficient DDM
Work with the Global performance marketing team to embed the strategy for performance and e-commerce into brands data strategies and bring to life
Work with central DMP team to define, optimise and manage global segments leveraging internal audience tools
Own the analysis and reporting of segments performance/insights for the category
Lead the global Adobe audience tagging implementation and guidelines for owned channels/platforms
Work closely with local markets to ensure the data and 1:1 strategies are successfully activated
Act as a global lead for troubleshooting activations and tests and seeing issues through to resolution
Develop an annual agenda for 1P data test and learn framework, working closely with market teams. Ensure learnings are scaled across brands and markets
Project Manage global data integrations where required
Delivery responsibility to Foods and Refreshments digital and transformation teams
Will deliver multiple project simultaneously
Collaboration with DMP central team on model development
Be the key Interface between global digital/ media teams and local digital hubs for knowledge sharing /best practice
EXPERIENCE & SKILLS YOU SHOULD HAVE
Min. 3-5 years of working experience in relevant functions
Understanding of audience development with DMPs, preferably Adobe Audience Manger
Understanding of Adobe Analytics
Understanding of effective 1:1 strategies (email, SMS etc)
Digital media background useful- understanding of programmatic and social media advertising
CRM experience as asset
Ecommerce experience as asset
Experience driving business value from consumer insights
Ability to work in cross functional and matrixed organisations
Self-motivated, articulate and ‘can-do’ attitude
EXCITED ABOUT THE ROLE:
To apply, you must do so online. Please do not forget to upload your CV and a motivation letter. Your application will be reviewed against our requirements and we will be in touch shortly after the closing date to provide you with an update on the status of your application.
Looking forward to meeting you!
Please note this is a Direct Search led by Unilever. Applications from agencies will not be accepted, nor will fees be paid for unsolicited CVs.
Equal Opportunity Employer: Unilever is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.