Job Properties
  • Job Type
    Full-time Position
  • Background
    Management & Business Others
    Marketing and PR
  • Languages
  • Experience Required
    10+ Years
  • Degree Required
    • Province
      Postcode 3013 in Rotterdam
    • Date Posted
      November 18,2020
    • IMG_6430
    • Career Consultation
    • CV CHECK
    • internship package
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    CMI F&R Transformation & Growth Analyst

    CMI F&R Transformation & Growth Analyst

    ROTTERDAM – Weena

    Local conditions apply


    Travel <10%


    Unilever is one of the world’s leading suppliers of Food, Home Care, Personal Care and Refreshment products with sales in over 190 countries and reaching 2 billion consumers a day. It has 161,000 employees. Over half (58%) of the company’s footprint is in developing and emerging markets. Unilever has more than 400 brands found in homes around the world, including Persil, Knorr, Dove, Domestos, Hellmann's, Lipton, Wall’s, PG Tips, Ben & Jerry's, Marmite, Magnum, Lynx and Axe.


    Unilever Consumer & Markets Insight (CMI) mission is to provide inspiration and provocation to drive transformational business growth. This means delivering insights, ideas and impact– and in a world that is changing at an accelerating pace of change.

    F&R has an ambitious goal to achieve a 5% CAGR over the next 5 years entering into Tailwind (high vol/val/profit growth) markets, categories, and channels. While COVID has disrupted our business, it is also creating many opportunities for competitive growth that are constantly emerging. Simultaneously, previous growth territories are impacted in the New Normal, and have become Headwinds (low vol/val/profit growth). The Global F&R CMI Transformation and PDC team is a hybrid team across CMI specializations : PDC, Performance, Engagement, Channel, and Transformation. The team supports the Global VP for F&R CMI to spot, identify, and realize growth opportunities in support and conjunction with the other F&R category and country leadership.


    The F&R Transformation and Growth Analyst is a highly entrepreneurial, analytical, collaborative role. You will support the the Global F&R Transformation Manager, who reports into the Global F&R Transformation and PDC Director.

    You think business and growth first and have a passion for recommending ideas based on data, deep human understanding, and market-channel knowledge.

    • You will continuously look out for organic and inorganic growth opportunities across market, category, channel, product benefit, price, and consumer spaces (segment X occasion).
    • While you are data driven, you are able to link these with frameworks grounded in deep human truths and channel and market knowledge.
    • You can synthesize and tell a provoking growth story based on holistic analytics across the 6Ps. You can come forward with ideas and options, that are data based, considered, and insightful. You use data and KPIS to champion hypothesis led decision making versus reporting for reporting’s sake.
    • You enjoy integrating and analysing multiple sources of data and insights, (Continuous market and panel data, syndicated consumer (qual and quant) research, pricing/NRM, channel, ecommerce, PDC data, media insight, behavioural data, Dynamic Demand Engine to name a few, and are able to synthesize these into quantified and sizeable actionable business ideas.

    Special Growth Projects

    • Occasionally there will be projects that are not business as usual for F&R. These may be in the realm of new M&As, expansion of brands new white space channels or markets, a new business model, understanding an untapped consumer segment etc. Depending on the need you may provide targeted support across different stages of the project from initial exploration to 100 day tracking using a combination of desk research, Lean Innovation Tools, PDC insights, and other core CMI tools.
    • You are curious about the practice of Growth Hacking (data-driven experimentation to drive growth actions) and will look to pilot and embed some the practices to accelerate F&R projects as needed.

    Primary research and growth analytics

    • Provide analytical support to steer key strategic activities (i.e. Strategy refresh, annual planning, M&A, or exploration/deep-dive into key pan F&R strategic spaces (i.e cash strapped, recession proofing, discounters, .COM. etc.)
    • Lead business synthesis on drivers of growth and business ROI against any of the 6PS. CMI Project management for special high growth projects (i.e. White space expansion, M&A evaluations, special innovation projects, specific e-com projects etc.) You use data to objectively evaluate and track our business performance across the FOG drivers and 6PS, translate this into an actionable and cohesive story, and then proactively and identify areas for improvement and/or reapplication.
    • Pilot growth hacking methods on special projects as needed.

    Deep dive and Mining data for insights

    • Integrate multiple data sources (continuous sources, in-store observation, PDC digital data, and primary research) to help understand the actions required- across all the marketing 6 PS.
    • Need to work with Retail, Consumer panel and Brand tracking, PDC & other Data sources, integrating these seamlessly with Commerce & Channel information to create Meta-analysis for growth insights. Land and embed

    Team Dock in

    • You will directly report to the F&R CMI Transformation Manager however you will tap into the broader F&R PDC-CMI & Transformation team (Engagement, Shopper, Futures, PDC, Performance, Innovation) team to support your deliverables.

    Primary Interfaces:

    • Global F&R CMI and Local F&R CMI Leadership (FRILT)
    • Global F&R PDC & CMI Transformation Director
    • F&R Strategy Director
    • F&R Finance
    • VP F&R CMI
    • Agency partners
    • Other Lean COEs


    • Entrepreneurial thinking: Able to figure out what you need to know if this were your own business vs getting caught up in the processes.
    • Strategic thinking – ability to design, develop and land research with impact
    • Opportunity spotting skills, with data deep diving abilities in order to identify short to midterm growth acceleration opportunities across 6Ps
    • Analytically minded and numerically oriented
    • Strong communication and presenting skills to present externally
    • Significant experience with continuous research data (retail and consumer panel, brand tracking)
    • Good understanding of CMI tools, especially related to engagement, channel, lean innovation.
    • Good understanding of PDC Digital tools and capabilities
    • Good understanding of market research especially quantitative methods
    • Capability to derive insights from integration of different data & connecting the dots
    • Ability to take a brief and help ensure that the research will deliver what our internal customer needs, not just what they asked for
    • Good facilitation skills to be able to build capabilities of CMI & Business Partners through facilitating sessions
    • Able to lead big projects and balance priorities for self and team
    • Develop output, which is simple, fact-based rather than fact-filled, focusing on storytelling, recommendations and impact to get growth
    • Demonstrable track record of outstanding partnership with business partners and stakeholders, communication, OTIF delivery, strong point of view, identification of growth opportunities
    • People Management and development experience


    • Min. 3-5 years of working experience in relevant functions
    • A positive attitude and can-do attitude despite the changing demands of changing briefs and difficult deadlines.
    • Strong communication skills both written and verbal are needed to work with different functions and land insights and messages in a compelling way
    • Ability to collaborate seamless & lead across agency partners and internal Unilever teams will be crucial
    • A team player; accountable, open minded who likes to work in rapid and agile way
    • Able to ask for help and work with others effectively
    • Tenacity and resilience
    • Curiosity is essential for exploration
    • Strong attention to detail
    • Great observation skills


    To apply, you must do so online. Please do not forget to upload your CV and a motivation letter. Your application will be reviewed against our requirements and we will be in touch shortly after the closing date to provide you with an update on the status of your application.

    Looking forward to meeting you!

    Please note this is a Direct Search led by Unilever. Applications from agencies will not be accepted, nor will fees be paid for unsolicited CVs.


    Equal Opportunity Employer: Unilever is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.

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