Unilever is one of the world’s leading suppliers of Food, Home Care, Personal Care and Refreshment products with sales in over 190 countries and reaching 2 billion consumers a day. It has 161,000 employees. Over half (58%) of the company’s footprint is in developing and emerging markets. Unilever has more than 400 brands found in homes around the world, including Persil, Knorr, Dove, Domestos, Hellmann's, Lipton, Wall’s, PG Tips, Ben & Jerry's, Marmite, Magnum, Lynx and Axe.
Unilever Consumer & Markets Insight (CMI) mission is to provide inspiration and provocation to drive transformational business growth. This means delivering insights, ideas and impact– and in a world that is changing at an accelerating pace of change.
The CMI function’s mission is to inspire, provoke and drive transformation action/growth. We are looking for a motivated, curious and passionate CMI assistant who embodies this CMI mission to lead a variety of cross Foods & Refreshment projects to transform our growth agenda via brand engagement, shopper & channel growth insights into action, working closely with F&R CMI directors to do so.
It is fundamental for the business to grow through strong brands with purpose that meaningfully differentiate in content & media execution across multimedia & commerce channels. This role will work to uncover how we step up our brand execution to trigger more love & conversion across asset creation through to to media spends & placement to extract learnings that will drive continuous improvement in our brand communications to convert more sales. We must investigate new and emerging ways to communicate with our consumers and understand the role that content, and media channels play within the marketing media mix and how they deliver against brand measures and ROI. As the channel landscape continues to proliferate, understanding how this is critical to drive sales in physical & digital channels is becoming more important. Furthermore, data driven media /marketing is here to stay and we must help Marketers make sense of how they can deploy data driven marketing to its fullest to drive impact for their business across creation and deployment through to sales conversion
WHAT WILL YOUR MAIN RESPONSIBILITIES BE?
Lead cross F&R brand engagement & channel/shopper initiatives
Develop & drive insights into action on how to better engage consumers with our brand experiences, content & media to maximise media efficiencies & sales across multiple channels
Be independent & proactively identify market, consumer & customer growth opportunities into the business in creative ways using strong influencing skills & clear recommendations
Have strong growth focus mindset re what will create the strategic step up across the FOGs & use this to ruthlessly prioritise what will add most value and align efforts behind that. I would emphasize prioritization either as a skill or a task.
Use a variety of different data sources to identify growth opportunities - continuous market data (sales, share, dist, ros, pricing promotions, consumer KPIs), brand engagement content & media analyses, secondary research, foresight & trends and most importantly primary custom ad hoc research on consumer & shopping behaviours, be that on-line or in-store behaviour.
Collaborate with a wide spectrum of local business teams, agencies, CMI expertise teams to deliver against business needs
Line manager – Ice Cream CMI director
F&R VP, CMI directors & CMI F&R teams
Agency (Qual & Quant) partners
PDC & CMI Specialist Functions
WHO YOU ARE
Ability to work across multiple different stakeholders & juggle & deliver to multiple priorities by managing own agenda & time to deliver - according to prioritised value creation opportunities, capacity required & planning to get to right outcomes
Constant Learning to keep pace with the environment and lead it. Being Updated on best in class content, media & shopping insight across topics of interest and the ability to land a message to the satisfaction of all stakeholders is key.
Be comfortable working as part of a virtual and highly global team and driving external orientation.
Deliver and drive transformational action within the business through key landing points and influencing senior stakeholders.
Have good analytical thinking and communication skills to present clearly, simplify complex topics and influence decision making; communication skills both written and verbal.
Ability to manage multiple projects in a fast-paced environment and prioritise workload as requests will likely be more than resources allow.
A team player; accountable, open minded who likes to work in rapid and agile way
Good Academic Credentials, Digital Skills and numeracy.
EXPERIENCE & SKILLS YOU SHOULD HAVE
Min. 3-5 years of relevant experience in relevant functions
Experience/good appreciation of research and conducting brand engagement, media & shopping insight studies
Data savvy – leverage and understand multiple sets of data to understand performance & implications to step up and turn it into a compelling story
EXCITED ABOUT THE ROLE:
To apply, you must do so online. Please do not forget to upload your CV and a motivation letter. Your application will be reviewed against our requirements and we will be in touch shortly after the closing date to provide you with an update on the status of your application.
Looking forward to meeting you!
Please note this is a Direct Search led by Unilever. Applications from agencies will not be accepted, nor will fees be paid for unsolicited CVs.
Equal Opportunity Employer: Unilever is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.