Being part of the Global Valess team you will, together with the Marketing lead, be responsible for the development and implemenation of the Global Valess Brand.
Working on brand positioning, strategy, OBPPC and product portfolio you will to realize a truly Global Alternative Protein product range becoming at least the number 2 in selected markets around the world.
Taste and sustainabilty are drivers towards our success.
In this new and exciting category growth rates of 30% are the norm and with our patented fiber we currently outperfom the market growth.
What we ask
We are looking for a ambitious, achiever of objectives, actively seeks opportunities and possibilities for continuous growth.
Work experience in various marketing and/or commercial strategic roles
Experience in solving strategical and tactical issues in existing businesses, as well as new businesses.
Knowledge of all channels
What we offer
A great opportunity to build Valess as a brand playing a key role in the strongest growing category across our core countries – the Netherlands, Germany and Belgium. The ambition is to become a truly global brand for a global trend and to provide our consumer with a nutritious and healthy alternative for meat. In order to meet our ambition we want to grow Valess to a €165 mln business in 3 years, we are expanding our brand to the UK, Australia, the US, Middel East and Spain.
Participating in all marketing matters globally: long term strategic brand plan, global roll out, innovation funnel in close cooperation with commercial & buy in opcos. Lead of silver and gold NPD projects (via global IPM. Will be handed over to local IPM for execution). Advice opcos on media & brand plans. Make sure they reach the brand objectives.
It is a real global role where you will work with different countries, channels and product line ups.