Job Properties
  • Job Type
    Full-time Position
  • Category
    Marketing, Communication & Advertising
  • Languages
  • Experience Required
  • Degree Required
    • Province
    • Date Posted
      October 05,2021
    • JSS
    • VISA
    • IMG_6430
    • Career Consultation
    • CV CHECK

    Campaign Manager, EU

    Why We’re Rad (about us):

    Rad Power Bikes, America’s largest electric bike brand, is on a mission to get people onto bikes that are built for everything and priced for everyone.

    Our company is a driving force behind the e-bike market expansion in North America, and we’re growing rapidly in Europe. We have aggressive plans to expand our global footprint and plan to more than double in size by the end of 2021.

    We are looking for RADICAL people to join our global teams: Responsible, Approachable, Diverse, Innovative, Customer-Driven, Accountable, and always Learning

    Our European Campaign Manager will work directly with our eCommerce, Content, Email and Visual Media teams to assist with the roll-out of timely and relevant content across advertising, merchandising and customer experiences. Your role is to see our marketing team’s content from a 10,000 foot view point, creating a consistent narrative about Rad Power Bikes Europe to the customer. In this role you have to find the right tool, channel, content and audience to funnel all 3 stages of the sales funnel. This role requires a high level of collaboration, time and project management skills and networking. You won’t create content, your role is to stitch your colleagues work together into a seamless customer experience (pre-sales).

    Why You’re Rad (about you):

      • 5+ years of experience in digital marketing
      • Prior experience using qualitative and quantitative sources of data to develop and execute a conversion rate optimization strategy and testing with the end goal being increasing the site’s conversion rate
      • Previous experience using A/B testing and continually measuring the performance of these conversion assets
      • Experience creating and evaluating the success of paid marketing campaigns & product launches
      • Experience in project management
      • Ability to keep up with current knowledge of online advertising trends

    Additional Requirements:

      • 4-year degree or equivalent work experience
      • Impeccable oral & written communication skills (English + 1 European language)
      • Proficiency in Google Analytics and marketing analytics practices
      • Experience partnering with agency partners

    You get bonus points for:

      • Previous experience working with a DTC brand
      • Previous experience with bikes or ebikes
      • Facebook BluePrint, or Google Academy (Adwords, Display, Optimize, Analytics, Datastudio) certifications

    Had you been with us last month, the 5 top things you would have impacted are:

      • Oversaw all content updates on our .eu site
      • Worked closely with our content team to establish new processes
      • Launched our online media buying processes and lead our agency selection
      • Defined and optimized growth marketing activation KPIs
      • Prepared the launch of 5 bikes and 19 accessories
    Sounding good? Read on to understand what matters most to us:

    Working at Rad is built around our RADICAL values - we are:

    • Responsible to our environment, community, and team
    • Accountable, we take ownership, bias to action, seek and provide feedback
    • Diverse, inclusive of experiences, backgrounds, and skills, we value every voice
    • Innovators, we challenge ourselves and the status quo, we are original
    • Customer driven, completely, we do the right thing for our riders
    • Approachable, kind, we collaborate and are always willing to help
    • Learners, we grow our skills, we are humble, and seek to improve

    Does this sound like you? Please apply and join us!

    Rad Power Bikes is proud to be an Equal Opportunity Employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

    If you need assistance or accommodation due to a disability, you may contact us at 800-939- 0310 or
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