At FrieslandCampina Consumer Dairy Netherlands (CDNL), part of the business group FrieslandCampina Consumer Dairy in Amersfoort, we are looking for a commercially skilled Senior Brand Manager in our Campina & Mona brand team.
Campina is the largest brand within the CDNL portfolio. As Senior Brand Manager Campina you play an important role in the development and implementation of the brand strategy, with the aim of further accelerating growth, more specific for Campina Organic and Campina Butter both growing segments where you have to prioritize which opportunity to jump on. Next sustainability strategy and communication is an important part of your job.Are you a decisive marketing professional with strong communication and analytical skills? Do you like to delve into our consumer and categories? Are you entrepreneurial and do you feel responsible for the end result? Then this position is the perfect opportunity to use your creativity and analytical thinking for our Campina brand and specifically the Campina Organic and Butter portfolio.
What we ask
6-8 years B2C FMCG marketing experience;
Solid understanding of marketing (design and delivery);
Strong conceptual and strategic skills
Outstanding organizational and project management skills to ensure tight deadlines are met both internally and externally;
Strong collaboration skills to embrace a co-operative way of working and thrive in a multi-disciplinary matrix organization;
Entrepreneurial skills and ‘can do’ mentality’;
A decisive, persuasive and strong communicator: balance voicing opinion with sincere listening;
Result oriented, analytical and creative with excellent problem solving skills;
Growth-mindset: enthusiasm for acquiring new skills and knowledge.
Fluent in the Dutch and English language, both written and spoken.
What we offer
Your salary is based on the weighting of your job, your experience and your training. FrieslandCampina does not however only compensate its employees with monetary rewards. We also consider it important for our people to continue to grow. After all, your development is not only good for your career; our products also benefit from it. That’s why we invest in relevant training courses in your particular discipline. The mutual exchange of knowledge between colleagues is also evident on the work floor. It is, after all, the most effective way to learn.
Defines the strategy and long term plans for the Campina Organic and Campina Butter portfolio where sustainability is an important part in the strategy.
Manages the execution of innovation & renovation projects and initiatives, based on the brand and portfolio strategies, trends, consumer insights and business insights.
Develops and executes activation/communication initiatives, including communication such as Print, PR, TV, online, on-pack, closely cooperating with the Media Manager, Digital campaign manager and external communication-, activation- & media agencies.
Develops strong in-store support plans, together with the channel & category developers and shopper marketing specialists. Delegates execution of in-store materials to shopper marketing specialists and channel marketing team. Monitors progress and link with Above the Line support plans.
Monitors brand performance and develops corrective actions when needed. Analyses relevant market (Nielsen/GfK) and marketing information and provides consumer and market insights regarding developments and trends (quantitative and qualitative) by means of periodical and ad hoc reports and/or analyses.
Carefully manages Brand A&P budget and expenditures
Is a sparring for Brand director Campina/ Mona on strategy & communication