Finance and Economics Management & Business Others Marketing and PR
6 - 10 Years
Role: Assistant Manager
Working in partnership with our client the Assistant Manager will be support client in maximizing both Brand impact and profitability of client Retail & Franchise channels by positively impacting NPS, Traffic, Conversion, ATV, UPT and Profit Margin in Concept Stores for adidas brands.
THIS ROLE IS RIGHT FOR YOU IF...
You are someone who likes to work in close collaboration with clients and brands. You are entrepreneurial and relish the opportunity to be a part of something new and dynamic.
ABOUT THE TEAM YOU WILL BE JOINING
Our team will support client's global markets from our centralised offices as well as being onsite/near-site with the clients in these markets. The support will span from eCom, social, print and their retail content needs. This team will serve as adidas' bespoke global adaptation global agency, working at the heart of their business.
WHAT YOU WILL BE DOING IN YOUR ROLE
STRATEGY AND PRIORITIES
Follow and ensure the Marketing Activation team priorities and strategies based on Europe market targets and current market performance.
Manage the implementation of key strategic priorities based on the direction provided by adidas.
Act as an information and knowledge hub, a point of contact for calendar and campaign matters, as support for all markets in the region along the lines of the pre-defined strategy.
Represent Europe and the market's needs towards Global functions.
Work efficiently and stay within given budget and given timelines at all time for each project
Other duties as requested by your manager.
SEASONAL RETAIL MARKETING CALENDAR PLANNING
Support the implementation of the Marketing Calendars including alignment with respective functions and cluster teams for a flawless execution and best presentation of brands leveraging seasonality, commercial opportunities (such as national holiday weekends or back-to-school season), and local events.
GLOBAL CAMPAIGN IMPLEMENTATION
Ensure providing retail marketing tools to enable flawless execution of Retail Marketing Campaigns, Promotions/Activations.
Critically and thoroughly work through Europe adaptation of Global toolkits to meet market needs, product allocation, MWB, sourcing, security and space.
Build awareness of campaign targets, support that they're evaluated and met and that Marketing Working Budget (MWB) / Sales Working Budget (SWB) is optimized.
Feedback learnings and concerns on the performance of global campaigns to line manager/ Europe Marketing Director.
Support omni-channel reporting in line with up to date requirements, provide consolidated viewpoint for the Europe respective BU's
EUROPE DRIVEN CAMPAIGN DEVELOPMENT AND IMPLEMENTATION
Provide details towards communication for the necessity and results of local campaigns and promotions and manage all necessary approvals.
Be aware of campaign targets, work towards their evaluation and achievement; and that MWB/SWB is optimized.
TRADING THE BUSINESS
Be knowledgeable about the targets and performance of Europe stores, understand which Retail Marketing levels need to be activated to impact which KPIs and propose how to activate them as needed.
Work closely and cross-functionally with the cluster Retail teams to understand any performance issues (such as persistently declining traffic or a particularly slow month) and support with tactical Retail Marketing solutions that might be needed to address these.
Target the enhancement of Retail KPIs, in particular Traffic, Conversion, ATV, UPT, NPS, Net Sales and Profit Margin with the cluster Retail team.
Work towards optimal Europe Retail Marketing agencies and/or vendors operation both in terms of output and cost. Manage agency and vendor relationship on project level.
Contribute to drive transparent, up to date MWB management processes.
Act as source of information towards respective Europe project lead and Global respective function to enhance system support and process harmonization in line with the Europe Retail preferences and efficiency.
Keep track that all Retail marketing activities contribute in driving the Brand NPS
Assist to drive consistency across Europe between Own Retail and Franchise stores, in terms of Marketing Calendars, activations and product launches
Support the Franchise team in sell in period by presenting the Brand priorities, concepts and products. Work towards the direction to provide all necessary needed tools for a successful sell in.
Input on to the Europe marketing brand planning process and follow the guidance and input to the omnichannel planning and reporting tool with the support of the visual merchandising team and cluster teams.
Enhance operation by collating best practices and share across markets, check that the best ideas are built into the upcoming projects.
Be accountable for following the MWB guidance of DTC controlling and cluster retail marketing managers, keeping them informed on costs up to date, ensuring the best value for money spend and to land on budget by the end of each project.
Work towards an optimized the MWB spend and management, strive for keeping the standard defined timelines for financial efficiency
Input future project MWB requirements for campaigns and seasons
WHAT SKILLS WILL HELP YOU BE SUCCESSFUL
Intermediate to advanced skills in MS Office
Fluent in English
Additional languages beneficial (German, Spanish, French, or other European languages)
Strong communication and negotiation skills, strong analytical skills, service-oriented
Marketing degree and 1 year of industry relevant working experience OR at least 3 years industry related experience.
First work experience within a retail or marketing role
Experience and or knowledge of Visual Merchandising would be highly advantageous
Proven experience with retail needs and understanding of window communication
ABOUT OUR COMPANY
Lots of agencies say they're different. OLIVER is.
OLIVER believes that agencies work better inside a brand's organisation; delivering more effective work at the speed required to drive modern businesses forward. Using our unique Inside Intelligence methodology, we build specialist, dedicated in-house agencies that collaborate with clients to form better marketing solutions.
Established in 2004, our model is now driven by over 2000 people, working across more than 200 in-house agencies globally. Clients include The Guardian, Unilever, Barclaycard, PepsiCo, AXA, The AA, Adidas, BMW, Post Office, and 3M. OLIVER is part of the Inside Ideas Group (IIG), which also includes a global content agency to Adjust your Set, design, experience, and engineering company DARE and property marketing specialists Aylesworth Fleming.
We are a company built on our values; we have given you a brief overview below but would love to tell you more.
Be Ambitious – to succeed
Be Imaginative - to push the boundaries of what's possible
Be Inspirational - to do groundbreaking work
Be always learning and listening - to understand
Be Results-focused - to exceed expectations
As an employer, we are committed to ensuring representation of people from all backgrounds regardless of their gender identity or expression, sexual orientation, race, religion, ethnicity, age, neurodiversity, disability status, or any other aspect which makes them unique. We welcome applicants from all backgrounds to apply and would encourage you to let us know if there are steps, we can take to ensure that your recruitment process enables you to present yourself in a way that makes you comfortable.