Management & Business Others Marketing and PR Media
3 - 5 Years
Assistant Manager Programmatic Display
Purpose & Overall Relevance for the Organization:
The adidas performance team is seeking a
to coordinate and optimize our day-to-day programmatic activities. As a Programmatic Specialist, you will be responsible for campaign planning of lower and mid-funnel campaigns throughout EMEA for both adidas and Reebok.
The role holder will be required to plan and deliver profitable display campaigns through our agency/vendors using best practices across the conversion funnel (prospecting and retargeting).
He or she will have knowledge about advertising technologies such as ad servers, DSP's, ad exchanges, cross-device tracking technologies, dynamic creative tooling, audience modelling and bid management.
Paid social experience is a plus.
The role holder will report directly to the Senior Manager Paid Social & Display.
Role & Responsibilities:
Taking full end-to-end responsibility of Display Programmatic and setting discipline leadership across Performance media agendas.
Working closely with our Media agency for Campaign planning, management and execution to deliver against media and business outcome KPIs, managing account, campaign tactics setting, reporting and optimisation.
Harness 1st party data sets to deliver effective segmentation and outcomes.
Collaborate with the Audience Manager to build audiences based on campaign strategies.
Align and execute pan-European campaigns across Brand & eComm [shared responsibility between Media team and MAT Display[GF1] ]
Establish comprehensive campaign analysis and optimise campaign using reporting platforms.
Ensure the right creative format and naming convention are used, fulfilling media quality and personalisation goals, demonstrating A/B testing approach.
Establishing strong relationships with internal and external stakeholders.
Quality Traffic, platform revenue, ROAS and net sales.
Media Activation Team (MAT) - Performance Media & Brand
Global Ad Tech Product Team
Global Performance Media Team.
EU Digital Activation Team (DAT)
Global Business Units
Creative content vendors: Adaptation and DCO agency
External media agency
Knowledge, Skills and Abilities
Bachelor degree required, 3+ years relevant experience in media industry - client, agency or consultancy side.
Good understanding of Programmatic advertising based on hands-on experience of managing display and video & App-install campaigns, across multiple channels and devices.
The ability to demonstrate delivery of results across large scale performance campaigns.
A solid understanding of display and Programmatic technology (e.g. DSPs, CRM, DCO).
Knowledge of Campaign Manager, DV360, IAS, feed management technology and App-tracking technologies across both Android & iOS14 environment.
Good working knowledge of analytics, tracking, tag management/implementation, managing set up of DCO campaigns, and working with CRM, with experience of creating audience segments, campaign optimisation, and evaluation.
A passion for data analysis, you must have experience in using Adobe, Google Analytics and/or Tableau.
Paid social experience is a plus: Experience with setting up Facebook and Instagram ads, running an audience analysis and familiarity with Smartly.
Strong communication skills, written & oral and ability to quickly build strong relationships
High attention to detail; strong analytical skills and excellent organizational & planning abilities.
Proficient in written & spoken English, an additional European language be beneficial.