Onder Publicis Groupe integreren we onze specialistische merken, rondom de wensen en behoeftes van onze klanten. We bieden onze merken op het gebied van creatie, media, technologie, data & productie aan als één organisatie en onder één P&L. We werken samen in multidisciplinaire teams en onze klanten hebben toegang tot al onze talenten, expertises en tools, zowel op lokaal als internationaal niveau. Hierdoor bieden wij geïntegreerde creatieve marketing- en technologie oplossingen, waarbij kwaliteit, snelheid en kosten voor onze klanten geoptimaliseerd zijn.
At Publicis Groupe we integrate our specialist brands around the wishes and needs of our customers. We offer our brands in the areas of creation, media, technology, data & production as one organization and under one P&L. We work together in multidisciplinary teams and our clients have access to all our talents, expertise and tools, both locally and internationally. As a result, we offer integrated creative marketing and technology solutions, whereby quality, speed and costs are optimized for our customers.
Publicis Spine is the centralized hub for all agency activity within Publicis One related to data, technology and insights. TAAG (Technology And Activation Group) is our global network of Ad Tech specialists who also fall within Publicis Spine and its end-to-end design, from tag creation through campaign reporting, ensures our clients have clean and usable data from which insights can be gleaned and applied to campaign optimization and decision making.
We are experts in the art of trafficking digital ad campaigns, skilled at fighting ad fraud and outstanding optimizers and love to tr. Since the team is small and nimble, it means that we can break some rules, forge new paths, and invent new wheels on a regular basis (reinventing the wheel is just silly).
We need more people like us – who love tech, are intellectually curious, can work well with others and on their own, and prefer proactive over reactive. While we want you to look professional, no ties, suits, or other dress-up clothes are required.
Sound good so far? Then don’t stop reading…
What you’ll do:
In Corporate Speak: Flawlessly execute digital campaigns using a variety of ad servers, DSPs, DMPs, DCO and VVF (viewability, verification and fraud prevention) tech.
In Ad Ops Talk: Be on the front lines of the digital advertising universe and help solve some of the toughest industry problems our clients face.
Manage campaign launches and ad technology integrations (we’ll show you how we do it here).
Support the media and creative teams to activate digital campaigns (display, video, social, mobile, and programmatic).
Handle the basic aspects of the trafficking process, including connecting placements to creatives, setting up consistent configurations, and collecting clean data.
Manage the more complex aspects of trafficking, including Floodlight tags, dynamic creatives, DMP integrations, network upgrades, and more.
Collaborate with fellow Tech Ops colleagues on processes to prevent errors, ensure consistency, to create a fail-proof QA checklist.
Collaborate with vendors on behalf of creative agencies when troubleshooting is required.
Become a Subject Matter Expert on any number of technologies; keep colleagues and the team up to date on the ever-evolving media landscape through regular research and knowledge sharing.
You will work across multiple clients, so we want you to share the best practices of each with the rest of the group in order to improve our output and standardize our work.
Assist clients and media teams in technology tests such as verification partners, and mobile ad servers.
Be responsible for holding media teams and creative agencies to execution timelines.
Identify client opportunities to upsell technology that deliver client effectiveness or efficiency,
What you’re like:
Highly detail oriented, good with time management, obsessed with accuracy, a strong critical thinker and able to juggle multiple tasks/clients. In a word: organized.
A patient and diligent troubleshooter, unwilling to let go of a problem until it is solved.
A creative problem solver, a customer service expert, a great team player.
A good communicator – able to write clearly, speak professionally, and teach complex technical concepts to a non-technical audience in a way that helps the ideas stick.
What we expect to find in a Ad Ops Manager:
A minimum of 5 year experience in digital media (agency, technology or publisher side)
Fluent in English, and preferably Dutch
Experience with digital platforms – if you can go deep on programmatic (DCO, DMPs, DSPs, Exchanges), the ins-and-outs of second-and-third-party vendors, ad servers (display, video, social, mobile), Tag Management Systems (GTM, TagMan, Signal, etc.) and/or VVF vendors, we will have a great conversation.
Exposure to and/or interest in online advertising bid and pricing models (CPA, CPM, CPC, CPL) a bonus.
Our clients are primary DCM users, but if you know Sizmek or Adform, or another similar ad server, please tell us. Also don’t be shy about your expertise with floodlights, rich media, etc.
Knowledge/experience with the Doubleclick Digital Marketing suite (DDM) and/or Google 360 suite helps.
The ability to rock the Microsoft Office suite, particularly Excel (it’s all about filtering and pivoting).