Job Properties
  • Job Type
    Full-time Position
  • Background
    Finance and Economics
    Management & Business Others
    Marketing and PR
  • Category
  • Languages
    English French
  • Experience Required
    3 - 5 Years
  • Degree Required
    • Province
      Kellogg Company
    • Date Posted
      April 04,2021
    • VISA
    • IMG_6430
    • Career Consultation
    • CV CHECK
    • internship package

    Activation Brand Manager Benelux

    Are you dynamic, a keen innovator, a trend setter, or a disruptive thinker? Then Kellogg Europe is the place for you because at Kellogg’s we focus on agility, growth and innovation.

    Our colleagues in the Marketing team are looking for a new Brand Activation Manager Benelux.

    You will be part of the Continental Europe Activation team, dedicated to the local Benelux team: today a winning team of 2 persons (but almost 3!), working hands in hands to deliver the accurate support to the local sales team to sustainably grow our business.


    You will be responsible for developing the best plans and execute them with excellence in execution across our categories & our markets (Belgium/Netherlands), based on the priorities set for the business and be responsible to:

    Coordinate the implementation of our commercial initiatives for Benelux & build up our local amplification plans, in the most impactful and effective way to maximize business impact
    Manage agencies, briefing and design processes with the aim to build the accurate Path to Purchase & select the relevant BTL touchpoints to answer our business & marketing goals
    Work closely with the Sales team to develop best in class trade marketing plans for our top main retailers, considering both, mass retail & Away from Home channels.
    Identify and develop all the visibility tools adaptations in order to increase the awareness and the sales in the point of sale, and also develop when expected tailormade trade programs
    Measure and evaluated the specific activities, and visibility tools implemented
    Follow-up & analyse our product monthly performances
    Manage the A&P budget & follow the invoicing process
    Be a spoke with the brand Central teams on projects follow-ups & nourish local team with updates


    • Experienced in Shopper Marketing / Consumer Activation or Product Management in the Dutch Market Retail
    • Previously developed & executed BTL plan for both, consumer & shopper angle.
    • Ability to work in a multi-functional team and manage agencies & partners
    • Multi-tasking : demonstrated capacity in project management & prioritization
    • Analytical skills – use of Nielsen / IRI tools in previous experience
    • Native in Dutch, fluent in English. French knowledge is a plus
    • Team-player – able to work with a distanced-team
    • Eager to travel to meetup your team based in Belgium (Zaventem) : +/- 2x/month


    The main interaction you will experience are with:
    • Your own team (manager & teammate – based in Belgium)
    • The central brand teams
    • The local commercial teams (KAMs, Catmans, RGM peers)
    • The legal, Nutrition & Communication team

    Growing and nurturing the world starts with our employees, which is why our tailor-made career growth programmes are just what you need to set yourself for success.

    With our extensive benefits package including flexible working, which enables you to take control of your work/life balance, we really have our people at the heart of our organisation.

    We strive to create a world where people are not just fed but fulfilled and a workplace where everyone can voice their opinions and are empowered to be their true selves. It’s each and everyone’s unique flavour that make up Kellogg’s recipe for success and the diversity of ideas, experiences and beliefs that fuel our future ready momentum and embolden our make it happen culture.

    Please note that we will only accept applications that are made to us via our Careers site. If you experience any difficulty when applying, please contact

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