Management & Business Others Marketing and PR Media
Account Executive, Paid Social
ACCOUNT EXECUTIVE, EXCHANGE
Job title: Account Executive, Exchange
Group: Mindshare Worldwide
Client: Nike, Amsterdam
Reports to: Account Manager
Ours is the story of the eternal upstart and change is in our DNA. We were born with the ambition to change the world through media. Raised in Asia, we are now the world’s most geographically balanced global network spanning US, Latin America, Europe and Asia. Mindshare’s birth in 1997 shifted the focus from media as a pure commodity to media as a change agent.
Our ambition was to go beyond the traditional media descriptors of “Optimise, Capitalise, Maximise.” We will not be defined by the formulaic definitions of media. Mindshare’s story is about teamwork. It’s why we called ourselves Mindshare in the first place!
We were designed to be a global network, balanced in every region, with clients benefitting from both global and local insights. Today 75% of our business is global and our global network and integrated approach is our strength. We are a global media agency network with billings in excess of US$24 billion (source: COMvergence) and our network consists of more than 7,000 employees, in 116 offices across 86 countries. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group.
Discrimination, oppression and inequities towards people of different race, ethnicity, gender, sexuality, abilities, age or any other differences, are unacceptable and have no place in the world or amongst our Mindshare family. We strive for an environment where everyone is treated fairly and respectfully, has equal access to opportunities and resources, whose voice is heard and who can contribute to the organisation’s success.
The candidate will report to the Account Manager. Working within the Paid Social team, they will be integral to achieving client goals, and the development and optimization of Paid Social activity as part of integrated multi-channel campaigns. The ideal candidate will have proven experience of successfully planning, executing and optimizing Paid Social campaigns. They will need to demonstrate knowledge of native platform suppliers and 3rd party providers, as well as developing an understanding of their available products and services.
The Mindshare Nike team in Amsterdam is responsible for Nike’s media output across EMEA markets.
This Nike role is incredibly creative. As the media team, we impact the idea far more than you see on other clients. We do all of it for Nike: planning, buying, production – and we have a distinctive view on what constitutes “Nike media” and the future of communications.
A Unique Team & Client
The Nike EMEA team at Mindshare is collaborative like no other. We are an extension of Nike’s own Integrated Media team, in daily communication with a range of clients and often working from the Nike European campus at Hilversum.
We are a passionate and closely-knit group who are committed to helping each other thrive – we want to work with people who can bring vibrant personalities to the group.
Qualities we aim for in the team:
–Knowing what’s out there (and what’s coming): Good knowledge of key channels, platforms and media owners across EMEA.
–A passion for sports: All sports are welcome at Nike – if you have a body, you are an athlete. For this role, a passion and knowledge of a range of sports is ideal.
–Tenacious & energetic: you have an eye for detail along with a desire to do great work (and help others do the same)
–Culturally curious: Know what’s in, what’s out and what’s next. Be able to make observations on behaviour and provide POV for Nike. Fluency in a second language is a bonus.
–A head for digital: the key to the future is having a grasp of data + analytics (the science to go along with the art!)
You will be a self-starter who is eager to work and learn within a dynamic unit. You’re a team player who is able to manage their time effectively across a number of projects.
Ideally you will have some experience in a similar agency role or have spent considerable time in a related internship.
But rules are there to be broken and the right person will be smart, driven and excited by the challenge of working with the world’s #1 sports brand. If you think that might be you, we want to hear from you.
We work with a fast-moving client, so you need to be comfortable with that. We work in a sports environment; its unpredictable and dramatic, and incredibly fun. So, you need to enjoy an adrenalin rush every now and then.
Key Skills and Knowledge
Some experience setting up and optimizing campaigns within Facebook/Instagram Business Manager, Twitter Ads manager, Pinterest, Snapchat, YouTube, etc.
Some experience using custom audiences and automation to enhance Paid Social strategy and performance
Analytically minded with an aptitude for handling large data sets in order to identify trends and actionable insights
Strong understanding of Paid Social best practices around for example buying strategies, formats and audiences
Understanding of measurement capabilities via the native platforms and 3rd party tools
Intermediate experience using Excel and PowerPoint (Charts and graphs, pivot tables)
Proactive approach to expanding knowledge and capabilities
Attention to detail
Able to communicate effectively and work as part of a wider, cross-channel team
Programming or coding knowledge is not mandatory, but is advantageous
Work with digital platforms like Facebook, Twitter, Google, YouTube to run best practice compliant Paid Social campaigns. And the opportunity to run ads across other platforms such as LinkedIn, Snap and Pinterest
Competently create media plans designed to achieve specified KPIs
Understand how digital media can be measured and tracked using third party technology, such as Google Campaign Manager, Adobe Analytics and Google Analytics.
Navigate and implement advanced features within native and 3rd part digital management platforms (I.e. automation, bid rules, audience expansions/creation, and feed integration)
Identify and implement testing approaches to improve campaign performance against KPIs
Carry out regular account optimization in order to improve performance against KPIs
Complete client reporting and analyse campaign results extracting insight in order to provide recommendations for future activity
Contribute to regular client meetings; preparing and presenting performance detail and account action updates
Effectively manage your workload, and submit deliverables to your Account Manager within deadlines
Effectively communicate with your Manager, client team and client contacts regarding deadlines and delivery of work
Train Grads and Executives on how to effectively and efficiently build Paid Social campaigns and applying best practices for managing Paid Social activity
Support the Account Executive with tasks, providing guidance where needed
Complete the Mindshare finance process
Carry out regular campaign and budget management checks
Support Account Executives in following all Mindshare processes
Exceptional execution and application of Paid Social Best Practices
Consistent adherence to Mindshare processes
Certification in Facebook Blue Print, Twitter Flight School and Google YouTube/Video qualification
Meeting and exceeding client’s performance targets