Finance and Economics Management & Business Others Marketing and PR
3 - 5 Years
ABM Practitioner, EMEA
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We're looking for people who are ready to roll up their sleeves and help us build on our incredible momentum, our diverse, engaged workforce, and our purpose to make the world of work, work better.
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In partnership with the Global ABM Center of Excellence and the local field marketing teams, ABM Practitioner will work closely with the Head of ABM for EMEA to develop, manage and execute results-driven Account Based Marketing plans that support local objectives and drive pipeline in our most strategic customer and prospect accounts.
This role will be directly responsible for supporting a small number of our most important accounts across the EMEA region in order to acquire and grow ServiceNow footprint within them. The ABM Practitioner will champion the ABM mindset across the organization and will support and inspire others with best-practice and consultancy.
The ABM Practitioner will work closely with sales teams, extended cross-functional teams (including, but not limited to solutions, product, industry, customer success and campaign teams) and with customer champions in accounts where marketing is engaged, as well as our agencies with the purpose of ensuring the timely development and execution of ABM programs.
Direct responsibility for a small number of our most strategic prospect and/or customer accounts across the EMEA region (1:1 ABM)
Partner with regional field marketing teams to provide support, consultancy and guidance on local ABM initiatives
Cross-functionally collaborate, build and nurture relationships with the regional sales and marketing teams
Work together with the Head of ABM EMEA and Global ABM CoE, being that strong support arm on planning and execution of marketing activities
Support 1:1, 1: few, and broader-based ABM marketing initiatives to meet pipeline requirements of varied account segments as required
Work with marketing agencies and manage projects as needed
Ensure system updates on campaigns for timely follow-up by inside sales and accurate reporting of ROI
Submit purchase requests for marketing supplies and activity expenses (thorough follow-through required)
Engage with Inside Sales Representatives and Account Development Representatives on marketing campaigns to qualify new leads and drive new opportunities
Share best practices with marketing colleagues to understand what works in region and collaborate on ways to improve existing campaigns & programs
Required Skills and Expertise
The ideal candidate brings 5+ years focused on B2B marketing, and at least 3 years ABM experience
The ideal candidate is ITSMA certified or at least familiar with the methodology
BS/BA required, and related work experience required, MBA a plus
Experience in both 1:1 and 1:few (cluster) ABM programs
Solid grasp of the marketing funnel and target strategies to acquire and upsell customers
An understanding of product positioning, promotion, and return on marketing investment
Excellent project management skills with an ability to prioritize independently and delegate tasks to contractors or agencies when appropriate
Excellent cross-functional team player that can excel at both strategy and execution
Highly driven self-starter that thrives in a dynamic environment
SaaS / Enterprise Software experience within a growth company a requirement
Exceptional communication cross-functionally and at all levels including senior management
Experience directly managing and tracking budgets
Follows a metrics driven, analytical approach
High energy, “own it” personality and ability to drive process improvement and thrive in a high growth environment
Strong presentation, writing and communication skills required
Creative problem solver and resourceful executer
Strong attention to detail
Ability to work in a fast-paced, high-growth environment under tight timelines; acts daily with a sense of urgency
Proficient in Microsoft Office (PPT, Excel, Word, Outlook)
Familiarity with Microsoft Dynamics, Marketo and Tableau is a plus
10 to 15% domestic travel when travel reopens
ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.
If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at +1 (408) 501-8550, or [email protected] for assistance.
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