Job Properties
  • Job Type
    Full-time Position
  • Background
    Finance and Economics
    Management & Business Others
    Marketing and PR
  • Languages
  • Experience Required
    3 - 5 Years
  • Degree Required
    • Province
    • Date Posted
      April 02,2021
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    • IMG_6430
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    • CV CHECK
    • internship package

    ABM Practitioner, EMEA

    Company Description

    ServiceNow is making the world of work, work better for people. Our cloud‑based platform and solutions deliver digital workflows that create great experiences and unlock productivity for employees and the enterprise. We're growing fast, innovating faster, and making an impact on our customers' and employees' lives in significant and important ways. With over 6,900 customers, we serve approximately 80% of the Fortune 500, and we're on the 2020 list of FORTUNE World's Most Admired Companies.®

    We're looking for people who are ready to roll up their sleeves and help us build on our incredible momentum, our diverse, engaged workforce, and our purpose to make the world of work, work better.

    Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

    Job Description


    In partnership with the Global ABM Center of Excellence and the local field marketing teams, ABM Practitioner will work closely with the Head of ABM for EMEA to develop, manage and execute results-driven Account Based Marketing plans that support local objectives and drive pipeline in our most strategic customer and prospect accounts.

    This role will be directly responsible for supporting a small number of our most important accounts across the EMEA region in order to acquire and grow ServiceNow footprint within them. The ABM Practitioner will champion the ABM mindset across the organization and will support and inspire others with best-practice and consultancy.

    The ABM Practitioner will work closely with sales teams, extended cross-functional teams (including, but not limited to solutions, product, industry, customer success and campaign teams) and with customer champions in accounts where marketing is engaged, as well as our agencies with the purpose of ensuring the timely development and execution of ABM programs.

    Key Responsibilities

    • Direct responsibility for a small number of our most strategic prospect and/or customer accounts across the EMEA region (1:1 ABM)
    • Partner with regional field marketing teams to provide support, consultancy and guidance on local ABM initiatives
    • Cross-functionally collaborate, build and nurture relationships with the regional sales and marketing teams
    • Work together with the Head of ABM EMEA and Global ABM CoE, being that strong support arm on planning and execution of marketing activities
    • Support 1:1, 1: few, and broader-based ABM marketing initiatives to meet pipeline requirements of varied account segments as required
    • Work with marketing agencies and manage projects as needed
    • Ensure system updates on campaigns for timely follow-up by inside sales and accurate reporting of ROI
    • Submit purchase requests for marketing supplies and activity expenses (thorough follow-through required)
    • Engage with Inside Sales Representatives and Account Development Representatives on marketing campaigns to qualify new leads and drive new opportunities
    • Share best practices with marketing colleagues to understand what works in region and collaborate on ways to improve existing campaigns & programs


    Required Skills and Expertise

    • The ideal candidate brings 5+ years focused on B2B marketing, and at least 3 years ABM experience
    • The ideal candidate is ITSMA certified or at least familiar with the methodology
    • BS/BA required, and related work experience required, MBA a plus
    • Experience in both 1:1 and 1:few (cluster) ABM programs
    • Solid grasp of the marketing funnel and target strategies to acquire and upsell customers
    • An understanding of product positioning, promotion, and return on marketing investment
    • Excellent project management skills with an ability to prioritize independently and delegate tasks to contractors or agencies when appropriate
    • Excellent cross-functional team player that can excel at both strategy and execution
    • Highly driven self-starter that thrives in a dynamic environment
    • SaaS / Enterprise Software experience within a growth company a requirement
    • Exceptional communication cross-functionally and at all levels including senior management
    • Experience directly managing and tracking budgets
    • Follows a metrics driven, analytical approach
    • High energy, “own it” personality and ability to drive process improvement and thrive in a high growth environment
    • Strong presentation, writing and communication skills required
    • Creative problem solver and resourceful executer
    • Strong attention to detail
    • Ability to work in a fast-paced, high-growth environment under tight timelines; acts daily with a sense of urgency
    • Proficient in Microsoft Office (PPT, Excel, Word, Outlook)
    • Familiarity with Microsoft Dynamics, Marketo and Tableau is a plus
    • 10 to 15% domestic travel when travel reopens


    Additional Information

    ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

    If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at +1 (408) 501-8550, or [email protected] for assistance.

    For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.

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