Job Properties
  • Job Type
    Full-time Position
  • Category
    Marketing, Communication & Advertising
  • Languages
  • Experience Required
  • Degree Required
    • Province
    • Date Posted
      November 16,2021
    • JSS
    • VISA
    • IMG_6430
    • Career Consultation
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    Trade Marketing Manager, HBO Max

    Company Overview

    WarnerMedia is a powerful portfolio of iconic entertainment, news, and sports brands. We bring people, technology, and the world’s best storytellers together to drive culture and meaningful connection. We believe the enduring power of stories can open our eyes to the world, to each other, and to new and different perspectives.

    Join us. Shape your story here.

    HBO Max is the future of entertainment and storytelling.

    HBO Max™ is WarnerMedia’s direct-to-consumer streaming platform, offering best in class quality entertainment. HBO Max features the greatest array of storytelling for all audiences from the iconic brands of HBO, Warner Bros., DC, Cartoon Network, Adult Swim, Turner Classic Movies and much more. The platform launched in the United States in May 2020 and introduced a lower priced, advertising-supported tier in June 2021. HBO Max recently began its global rollout launching in 39 markets across Latin America and the Caribbean, and HBO Max will enter Europe later this year and into next as it begins replacing the HBO-branded streaming services.

    The Role

    The Trade Marketing Manager will be responsible for developing and executing a best in class Trade Marketing strategy in the Netherlands. Our affiliate partners' success is our success, and by helping them driving effective marketing campaigns for our joint offers, we will contribute to organization’s goals and enhance sales performance and market share.

    The role is cross functional and will work closely with the brand marketing, digital marketing, social media, PR and distribution teams to build plans and align content across channels.

    The Daily

    • Liaison with affiliates in the Dutch market specifically, with a critical understanding of its business objectives and building it with HBO Max's.

    • Uncover and develop creative/trade marketing opportunities with Dutch affiliates to pursue growth of revenue/sales and brand awareness.

    • Introducing and pitching to the Dutch affiliates on a regular basis our newest tentpoles and all relevant information on content and other features (Technical changes, improvements, upgrades).

    • Collaborate and support the Trade Marketing team in Europe, participating on pan European campaigns, ensuring brand alignment in the Netherlands

    • Participate on local distribution negotiations and ensure maximum marketing support to the team.

    • Strategic and operational support across Europe (such as the launch of HBO Max or specific content premieres)

    • Responsibility for the trade marketing budget for the Netherlands

    • Close collaboration with cross-functional teams including: Brand Marketing, PR, SoMe Operations, Digital Marketing, Content Services, Editorial, Tech.

    The Essentials

    • Fluent English and Dutch

    • Demonstrated experience in marketing within the entertainment industry

    • Strong commercial outlook and an ability to drive revenue growth through marketing

    • Proven track record of developing and running successful 3rd party collaborations and partnerships

    • Awareness of and keeping up to date with new technologies, information technology and online marketing trends

    • Great relationship skills both internally as well as with external stakeholders

    The Nice to Have

    • Experience working for an international company on cross-regional projects

    Our people make WM the inspiring organisation it is today.

    At WarnerMedia, our commitment starts with you! As a company of storytellers and journalists we have a responsibility to make sure we have a collection of voices and people whose stories reflect and connect with the global audiences and communities we serve.

    WarnerMedia, and its suite of brands like Warner Bros., CNN, HBO Max, HBO, TNT, TBS, Cartoon Network, Adult Swim, Boomerang and many more, have long been committed to equity and inclusion as moral and business imperatives. It is essential that our content and creative partners reflect the diversity of our society and the world around us. Together with other production companies, networks, guilds, unions, talent agencies and others in the industry, WarnerMedia is committed to greater inclusion of people of colour, women, the LGBTQ community, those with disabilities and other underrepresented groups in greater numbers both in front of and behind the camera.

    There really has never been a better and more exciting time to join WarnerMedia. For more information on how to join our company and our commitment to diversity and inclusion, please click here

    The Perks

    • Exclusive WarnerMedia events and advance screenings
    • Paid time off every year to volunteer for eligible employees
    • Access to well-being tools, resources, and freebies
    • Access to in-house learning and development resources
    • Part of the WarnerMedia family of powerhouse brands

    Warner Media, LLC and its subsidiaries are equal opportunity employers. Qualified candidates will receive consideration for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
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