Job Properties
  • Job Type
    Full-time Position
  • Category
    Marketing, Communication & Advertising
  • Languages
  • Experience Required
  • Degree Required
    • Province
    • Date Posted
      November 16,2021
    • JSS
    • VISA
    • IMG_6430
    • Career Consultation
    • CV CHECK

    Social Media Manager

    Principal Missions:

    We are looking for a Social Media Manager to serve as a conduit among our headquarter, our social agencies and our countries’ teams. This person will be responsible for managing international agencies as well as organically grow the XPeng international social channels in an organic capacity. You will need to posses an entrepreneurial ability to try new and different things with minimal direction. Overall, you will be leading the work to put social at the heart of our communications efforts, and challenged to push boundaries, propose and execute new ideas and think of creative ways to engage new social audiences.

    Key Responsibilities:

    • Identify the XPeng brand spirit and its business model.
    • Under the authority of XPeng Digital Marketing Head, co-ordinating and overseeing all XPeng social media accounts to ensure use is driving business outcomes, coherent messaging to users and sharing of best practices across staff.
    • Demonstrably contributing to key business KPIs including commercial sales targets (related media buying throw social media) through collaboration with sales and marketing colleagues.
    • Creating and nurturing online communities - and a sense of community and Electronic Vehicle - through sharing relevant content, promoting discussion, engaging in conversations and encouraging interaction from users with the social media agencies.
    • Own the publishing, social media paid ads, moderation and ongoing engagement replying to relevant social platforms with social media agencies and countries’ teams.
    • Provide engaging text, image and video content for XPeng users and potential consumers on different social media platforms with social media agencies and countries’ teams.
    • Create shareable content appropriate for specific networks to spread both our brand style and product content.
    • Ensure all content is fully optimized across relevant channels via tagging, linking and rapidly implementing any new social media technology.
    • Monitor and measure growth of follower count across international digital channels.
    • Analyze key metrics and tweak strategy as needed.
    • Understand the nuances and possibilities of each platform to provide content recommendations.
    • Discover and manage influencers and new media channels sharing same branding spirit with XPeng
    • Strategize on how to optimize posts for higher engagement as well as follower growth through influencer-ran giveaways and paid social strategy.
    • Build relationships with key community members, primarily influencers, content creators, partners and other brand advocates.
    • Stay up-to-date with trending topics and viral hashtags.
    • Measure and report performance of all community activities with detailed data analysis, ROI and KPIs
    • Follow up other Marketing activities to better assist in community aspects.


    • First of all, we care about your personality: enthusiastic, positive, proactive, creative and executive! Don’t be afraid to be different from others.
    • Natural authentic story-telling and visual communicator with a genuine love for cars, EVs and high-tech industries.
    • 3-5 years experiences in global community, social media, or KOL management.
    • Experience with Facebook, Instagram, Instagram Story Insights.
    • Proven self-starter with the ability to juggle priorities and manage expectations.
    • Creative-mind and comfortable of finding new ideas and walk the talk, confident with popular online topics and discussions.
    • Candidate must be a car lover. A knowledge on EV and successful global content case are a plus.
    • This position requires a very good organization and requires good stress management.
    • Working language and most of the communication is in English. Other languages for this position is a preference.
    • Teamwork, Team spirit, Responsible, Good communication, Efficient, Sociable, reliable, attention to detail, critical-thinker and problem-solver. Good knowledge in website, digital and e-commerce promotion.

    Contractduur 12 maanden

    Job Types: Full-time, Contract

    Work Remotely:

    • Yes
    Open Positions from XPeng European Holding B.V.
    • There are no eligible results.

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