If all you see is lipstick, look again and experience the Freedom to go Beyond the ordinary. That’s the beauty of L’Oréal. We operate in 150 countries on 5 continents. With 36 international brands and 86,000 employees worldwide, we’re well on our way to fulfilling our common purpose: to create beauty that moves the world. By creating cosmetic products which meet the infinite diversity of consumers beauty needs and desires, and always through digital innovation.
Social Brand Manager
Consumer Products Division
To maintain and strengthen the strong online visibility and engagement of our brands via Key Opinion Leaders/ Influencers, we are looking for a Social Brand Manager for the Consumer Products Division with a Benelux scope.
As Social Brand Manager you are responsible for the creation and execution of our advocacy strategy developed with the marketing leaders and brand managers. You will be creating and maintaining the brand visibility for launches and brand stories via paid partnerships with. You will advise the marketing team on how and when to leverage the power of advocacy, you play match maker to find the right influencers for the running campaigns, you work with influencers and agencies on concepts and briefings – coming up with local relevant hooks to create the best consumer engagement and you use your analytic mindset to analyze the results and learn and evolve with every campaign. You are a star in getting the campaigns live on time and always looking for the latest trends and keep on innovating to secure our leading position in beauty. On top you will be exploring the commercial opportunities within the partnerships by setting up our Social Selling strategy with live e-shopping events, masterclasses or shoutouts. You will also work on our Brand Purpose & Sustainability Campaigns – playing an active role in the L’Oréal for the Future strategy.
In this role you work for the Consumer Product Benelux organization, and Hoofddorp is your location. In this role you are part of the Communication Hub and report to the marketing leader. You work together with the Social Brand Managers community, PR team and Product Brand Managers of the relevant categories.
You will be given the following responsibilities:
Creating and managing the Advocacy strategy and calendar for the Make-up category
Influencer match making; selecting the right influencers for every campaign, ensuring fit with the brand and groups values and in line with our value match guidelines
Creating the influencer briefs and working together with influencers and their agencies on innovative and engaging campaign concepts
Setting up our social selling strategy to generate e-com sales via influencers
Managing Advocacy budget and negotiating fair deals
Ensuring that all social activations are aligned with brand strategy and expression
Staying up to date on ‘new stars in town’ within the influencer community
Closely following trends in beauty & (social) media
Managing platforms and tools in line with L’Oréal Benelux Central Marketing team (Sprinklr, Traackr) and exploring new platforms to reach consumers like Twitch
Being the voice of the markets to the Headquarter in Paris on digital advocacy topics & pro-actively sharing best practices within the organization
Acting with respect to the L’Oréal for the Future commitments
A completed WO Master
At least 4 years' experience, of which at least 2 years’ in influencer marketing
Fluent in English and Dutch, in speaking and writing. This is a must-have! Additional knowledge of the French language is a pre.
Social Native – you know the social media landscape (TikTok, Instagram, YouTube) and its ‘stars’ by heart
Affinity with social media, influencers and brand communication
Creative and always up to date on the latest trends in beauty and social media
You are efficient and organized, proactive and can switch quickly between tasks, brands and stakeholders
You have an analytical mindset and a data driven approach to your campaigns
A flexible mindset that fits the fast Beauty FMCG business
You want to be a part of our sustainability journey and feel engaged with our brand causes
What do we offer?
When you start at L'Oréal, you get a great deal of responsibility from day one. To develop, we offer an introduction program and an individual training program. Training can be local or at the global headquarters in Paris. An enriching experience where you will meet international peers.
And furthermore you will find with us:
An inspiring work environment with ambitious colleagues;
A healthy career perspective with good development and career opportunities;
A competitive salary which is adjusted on an annual basis in case of good performance;
Good secondary employment conditions, such as a 13th month, profit sharing, discount on medical expenses and a favorable pension scheme;
Discount on L'Oréal products and at strategic partners, such as hairdressing chain Rob Peetoom;
Nice extras such as various sporting company activities.
Finally, a great added value of working at L'Oréal is that you will be working with so many different people and functions. This offers you the opportunity to broaden your knowledge about different stakeholders. You will work together with colleagues from fields such as Sales, Marketing, Digital and Finance.
Do you think you are ready for this challenge and do you meet the stated conditions?
Then apply quickly!
Diversity in recruitment
At L'Oréal, we make no distinction based on gender, ethnicity or age:
“A diversified workforce in every function and on all levels strengthens our creativity and our understanding of consumers and it enables us to develop and market products that are relevant“.