Does taking ownership over all the messaging and positioning of the product sound interesting? Are you a self-starter that can create a go-to-market strategy and lead new product and feature launches? Then keep reading! This fast-growing international SaaS scale-up is looking for a product marketing manager who can accelerate product growth by championing the customer, communicating product value, and driving distribution.
About the company
This Dutch company was founded in 2007 and is scaling internationally. Their platform helps companies in the building industry to make the process of setting up and sending proposals run extremely smoothly. They’re market leader as they have over 70% (!) market share in The Netherlands. They are growing their brand and have signed big clients such as BAM, Heijmans and Deneys.
The company is 65 people strong, with a team consisting of enthusiastic young professionals with a strong customer-focused and hands-on mentality. After initial traction in France and Germany they are on a mission to conquer Europe in the upcoming years.
Your role as a Product Marketing Manager
As the new Product Marketing Manager, you’ll help transition the company from a sales organisation to a product lead growth organisation. You’ll focus on stimulating (non) paying users of the platform on more usage of the product. You’ll achieve this with marketing efforts like sharing premium content offers, sales triggers, workflows for expired trails and other activities that drive leads to purchase. You’ll also be focused on strategic plans aimed at growth.
You’ll have ownership over the positioning and messaging of the product in Europe.
Create go-to-market strategies and lead new product and feature launches.
Developing effective messaging that speaks to the (potential) customers’ needs and pain points.