IT Cosmetics is one of the newest brands in the L’Oréal Luxe portfolio. Created in New Jersey in 2008 by news anchor Jamie Kern Lima, IT’s mission is to empower women to feel their most confident. With game-changing products, created with leading plastic surgeons and dermatologists, that become life-changing in the hands of real women. IT’s iconic CC+ cream is the #1 foundation in the US and has already conquered a #2 position in The Netherlands!
You will be part of the American Brands Marketing team driving brand awareness and business results.
Who I am?
As Product Brand Manager you are part of a multidisciplinary marketing team and within it, you are the ‘Brand Champion’. Furthermore, you will be the expert of your consumers, its strategy, and the budget choices, all to maximize market share and enhance the brands equity.
In short: you are accountable for driving and implementing the 360 strategy for IT Cosmetics answering the local consumer needs.
The Product Brand Manager has a very diverse set of tasks, consisting of:
Own and drive category consumer insights (social listening, studies, etc.)
Observe and analyze competitor behavior and market trends
Sell-Out analysis and recommendations
Lead a customer centric approach
Product vision, strategy, and growth plan
Define launch calendar
Launch dimensioning, book order & follow up lead, price positioning, financial equation
Responsible for samples & testers strategy and budget
Ensure consistent 360 approach to brand expression and execution across channels on- & offline
Potentialize each brand project
Drive and implement the 360 implementation of launches, projects and pillar always-on with the right stakeholders
Own brand identity/DNA at category level
Guardian of the product/axe/brand expression on-&off-line: ward for consistency in all touchpoints: artworks, claim validation, model rights, croppings and layouts, etc.
Collaboration with other departments
Close collaboration with Commercial, Finance, Supply Chain, Training and Digital/CMO/CMI teams.
To maintain our top position in the market, we need ambitious people, with strong convictions and believes. People who are courageous, take risks and challenge the status quo. We look for future leaders who are willing to go the extra mile and want to make a difference. We need talent.
At L’Oréal you’ll be working with driven and passionate colleagues, and management that will stimulate you to excel. L’Oréal offers an international and diverse work environment where fun, next to serious work, is fundamental for our teams. L’Oréal takes its responsibility as corporate citizen, where you as an employee can play an active role yourself.
Our ideal candidate has:
Obtained a Master degree, preferably in a relevant field
At least 2 years’ experience in product management or trade marketing
Fluent in English and Dutch in speaking and writing. (must-have!)
Experience with fast and effective internal and external stakeholder management
A broad understanding of FMCG and/or Luxe business, such as Digital, Category Management, E-Commerce and Sales.
Personality traits that help you to be successful:
Effective in delivering operational projects
Entrepreneurial, initiative taker and eager to make a difference
Result oriented and able to convince others
An open mind for new initiatives and ways-of-working
L’Oréal offers an attractive role in a dynamic work environment, a compatible salary with excellent secondary conditions (e.g. 13th month, profit sharing) and opportunities for further career development.
At L’Oréal we aim to hire a diverse workforce:
“A diversified workforce in every function and on all levels strengthens our creativity and our understanding of consumers and it enables us to develop and market products that are relevant“
(Jean-Paul Agon, Chairman of L’Oréal)
Are you ready for this challenge and do you meet the conditions?
Then apply quickly!
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