Job Properties
  • Job Type
    Full-time Position
  • Category
    Marketing, Communication & Advertising
  • Languages
    English Dutch
  • Experience Required
  • Degree Required
    • Province
    • Date Posted
      November 20,2021
    • JSS
    • VISA
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    • CV CHECK

    PR Manager

    Diversity matters

    We are building a brand that represents the people of the world. It’s what you do that counts, and we are always looking to expand perspectives and voices to shape our future. We see you, we celebrate you, we want you!

    Who we are:

    You might know us as the inventors of the bath bomb, but there’s more to this great-smelling, partly employee-owned, family-run company than pioneering cosmetics. We believe our business should put more back into the world than it takes and demonstrate that capitalism can be a force for good. We put our people first and fight cruel practices like animal testing, promote regeneration, and show that it is what’s inside that counts - whether that’s an ingredient in a product, or the minerals in a smartphone.

    Role overview:

    We are looking for a highly skilled PR Manager to join our Brand Communications team, based in Amsterdam. A successful candidate will have a passion for digital media, is a trained networker, and is able to prepare and manage press events and media planning independently. They will have an established media network, not just in beauty and lifestyle, but also in business, retail and financial media. The core aim of this role is to increase Lush’s product, brand, and issue awareness through high-profile PR. You will be supported by and collaborate closely with our Brand Communications Lead.


    • You are the point of contact for journalists and you maintain daily contact with them for press requests and publications
    • You are responsible for the total PR strategy in the Netherlands and Flemish Belgium, and you effortlessly combine brand vision and KPIs to achieve commercial goals
    • You’re responsible for end-to-end project management and production of PR campaigns and events, aimed at sharing newsworthy stories with media and influencers, helping everyone get to know our brand and mission
    • You measure and report on the ROI of PR activities and results
    • You build strong relationships with media, influencers, campaign partners, suppliers, and your international Lush PR colleagues
    • With your smooth pen, you effortlessly write press releases so that journalists can read everything about the latest developments within our company, you actively send them out and ensure that they are picked up
    • You manage the PR budget and forecast products for PR purposes
    • You actively look for awards that match Lush’ objectives
    • You work closely with the Brand Communications Lead on campaigns for human rights, animal welfare, and environmental protection, and amplify these through effective media coverage


    • You have at least 3 years of experience at a PR agency and/or in a similar role
    • You have experience in setting up and leading PR campaigns with demonstrated results
    • You are a real networker; you know how to build and maintain internal and external relationships
    • You bring a strong, relevant Dutch media and influencer network in the field of lifestyle, beauty, diversity, sustainability & business; a network in Belgium is a bonus
    • You are accurate and have a strong eye for detail
    • You are creative and can think outside the box, you follow the news closely and come up with creative ways to respond to it
    • You master the Dutch and English language in word and writing
    • You have a strong ethical compass and a passion for our values and beliefs


    People are at the heart of our business. We want you to enjoy and challenge yourself, build a career, and teach us what we don’t know, so we’ve created a culture where your job description is a starting point, not an end goal. Our working style is flexible, fluid, supportive, and authentic - if you’ve got the drive to push yourself and try different things, you will have our support. You can find more information here -


    • A supportive team where your input and opinion is valued
    • A progressive work environment that celebrates diversity
    • Paid birthday leave
    • A generous discount on Lush products to keep you smelling and feeling fresh
    • 24 vacation days (based on a 40-hour contract)
    • Discretionary and profit-based bonus
    • Pension scheme
    • Day off to commemorate Keti Koti

    If all this sounds like you, please apply with your CV and covering letter, detailing why you want to become a part of the cosmetic revolution.

    • In case of equal suitability, preference is given to the candidate who strengthens the diversity within the team.
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