Job Properties
  • Job Type
    Full-time Position
  • Category
    Marketing, Communication & Advertising
  • Languages
  • Experience Required
  • Degree Required
    • Province
    • Date Posted
      November 20,2021
    • JSS
    • VISA
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    Performance Marketer Paid


    Thinking about switching to an energetic (and energizing) scale-up? BlueinQ is your ENTRY sign. We’ll gladly shape and scale your future.


    Performance Marketer (Paid) at OneWelcome- Develop and execute a paid strategy that really pays off.

    For our partner OneWelcome we are looking for a Performance Marketer. From a customer perspective, online authentication should be a warm bath experience. After logging into a domain, everything else should be single sign-on. No hoops to jump through. No safety or privacy concerns. And that’s not just our opinion; the brainiacs at Gartner agree. Their research concludes that Customer Identity and Access Management (CIAM) will become increasingly vital components of viable UX strategies, making this a € 5.4 billion market with a +25% CAGR.

    Given the importance of getting CIAM right, Gartner discourages ‘homegrown’ solutions and strongly recommends partnering with a specialized CIAM vendor. OneWelcome, the product of a merger between Onegini and iWelcome, is that vendor. Rebellious yet reliable, self-assured but never presumptuous, and always (very) human, our team cheerfully challenges the big guys, David vs. Goliath style. We have already onboarded several prominent organizations, such as Aegon, VodafoneZiggo, PostNL, ECB and Damen Shipyards, and we’re eager to add more household logos. Can you devise and execute an omnichannel paid strategy that really pays off?

    As Performance Marketer Paid, you

    • Translate organizational ambitions into a comprehensive paid strategy that ensures we target and reach key audiences quickly, efficiently, and enticingly execute paid tactics for all channels and campaigns (e.g., always on,
    • SEA, social, communities, webinars), constantly leveraging new data and fresh insights
    • Set up, test, and optimize strategies to acquire new leads and/or nurture and convert existing prospects
    • Venture into (for us) relatively new terrain, such as BrightTALK, constantly A/B test different approaches, and adapt your plans accordingly
    • Team up with product marketers, field marketers, and sales executives to quickly spot and capitalize on arising opportunities
    • Continuously optimize the performance of paid campaigns by sharing your findings freely and enthusiastically throughout the business
    • Inspire and challenge commercial teams to your heart’s content: your actionable insights sharpen our go-to-market approach and drive continuous growth

    As Performance Marketer Paid, you are the newest addition to our budding Marketing team. Marketing currently consists of three consistent heartbeats, but we have big (and much bigger) plans, so by this time next year, you’ll probably bounce ideas and insights off of 10-12 colleagues. As for the team’s mindset: if you prefer flaunting vanity metrics to meeting meaningful KPIs, this might not be your ideal playground. But if you sport the same tattoo as us – data trumps gut instincts – we’d gladly onboard you!

    This role positions you as a main driver of OneWelcome’s market exposure and brand visibility. And because we like to punch above our weight (heck, a day without challenges is a day not fully lived), success may occasionally call for some guerilla tactics and definitely hinges on your data acquisition prowess and deep funnel knowledge. Who should we target when? And how can we shine a spotlight on anonymous potentials and initiate the dialogue? Raise the bar. Preferably to dizzying heights. After all, being known is nice, but being contacted is better. You set yourself ambitious targets, create compelling campaigns, and continually monitor and optimize the ROI of your endeavors. In short, you pave the way for future growth. As for your marketing toolbox: if you are into Google Ads, Facebook Ads, LinkedIn Campaign Manager, Google Search Console, SEMrush, Google Analytics and HubSpot, you’ll fit right in!

    What you bring to the table

    • Roughly 3 years of ‘hardcore’ digital marketing experience with expertise in Paid
    • A growth hacker mentality and the pioneering spirit to boldly go where no marketer has gone before
    • True tech love. If Google Analytics, LinkedIn Campaign Manager, Semrush and Hubspot are terms you’ve only heard during Friday afternoon drinks #fuhgeddaboudit
    • A sense of ownership, self-starting capabilities, a data-driven approach, and customer obsessiveness
    • Experience in marketing (enterprise) SaaS products is an exceptionally big plus
    • The ability to ‘create your own message’ if needed. If asked to produce content, ads, or CTAs off the cuff, you won’t make a break for the EXIT
    • You’re intricately familiar with the usual Paid suspects (SEA, CRO, A/B testing, Display, retargeting, webinars, social, et cetera) and want to get up close & personal with 3rd party lead generating methods, such as BrightTALK, and TechTarget
    • You are living in our beautiful, sometimes rainy country, the Netherlands.

    What we bring to the table

    • A position at one of the fastest growing CIAM companies where you’ll be working with a talented team of inspired people in an international environment. You’ll work with large brands within the Fintech Market in order to help them meet their business goals with OneWelcome’s solutions.
    • A salary and ditto retirement benefits

    And yes, we have some nice extras too:

    • A crucial role within our organization, your success plays an essential part in the success of our company
    • Working with highly skilled professionals such as yourself
    • A flat organization and politics are at a minimum
    • Once we will be able again: yearly company trips, for winter sports and summer fanatics
    • Company Sports Plan

    Are you ready to build with us? Don’t hesitate to let us know!

    Contractduur 12 maanden

    Deadline sollicitaties: 17-12-2021

    Soort dienstverband: Fulltime, Bepaalde tijd

    Aanvullende betalingen:

    • Bonusregeling
    • Vakantiegeld


    • Pensioen
    • Reiskostenvergoeding
    • Vrijdagmiddagborrel
    • Werk vanuit huis


    • Dagdienst
    • ma-vr


    • Are you living in the Netherlands?


    • HBO (Vereist)


    • Ja
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