Job Type
Category
Languages
Experience Required
Degree Required
-
Hoofddorp
Province
-
November 28,2021
Date Posted
Performance Marketeer
Basic-Fit’s Marketing team is expanding and looking for a Performance Marketee r! Do you want to be responsible for our commercial club-opening strategy? Would you love to work in a creative, commercial and fast-growing environment, where your input and initiative is very welcome? Then we must be looking for you!
This is what your assignment looks like
Basic-Fit ha s big plans for the future, and we open a whole lot of clubs each year . Our clubs are the heart of our company, and we want our new clubs to hit the ground running. T herefore, we are looking for a driven performance marketeer that will be responsible for our commercial club opening strategy.
As Performance Marketeer, you will develop and improve the sales strategy for club openings in all our markets ( currently France, Spain and Benelux). You will adopt a tailored and localized approach for each new club while developing a centralized and scalable way of working on club opening campaigns. Furthermore, you will focus on lead generation to ensure a steady growth of our new clubs.
You will be supported by a marketing specialist, and you will be work ing in close collaboration with the local marketing teams who will support you with local information, localization , campaign management and trafficking. Together with the local teams , you will develop the media- and content strategies to launch successful opening campaigns.
Your responsibilities:
Develop ing and improving our club opening sales strategy with a tailored & local approach for each club ;
Develop and improve strategies for lead generation ;
Develop m edia & content strategies for club openings together with local marketing teams ;
Research new geographic locations to understand local consumer behavior and characteristics to create optimal promotional plans ;
You are in full c ontrol of club opening budget ( budget holding responsibility) ;
Reporting and dashboarding o n y our KPI’s and results .
Meet some of your future colleagues: Thomas van Mastbergen , Marco Haveman , Asa Carlo , Jurre van der Aar .
We ask:
We are looking for a new colleague who get s energy from a dynamic and rapidly moving organization. Also, you have great project management skills and love to test and analyze your ideas to give our new members the best experience possible.
Furthermore, you have:
A completed HBO or WO education ;
At least 3 years working experience i n a commercial role ;
Ambition to become a people manager in the future;
Proven experience running successful (digital) media campaigns and a solid understanding of ( digital ) media solutions ;
Experience in a performance marketing / digital marketing / media strategist / brand marketing role is a p lus ;
Excellent professional communication skills in English and a second language (French, Spanish or Dutch);
Great project management skills and you believe in the power of data;
You are proactive and enthusiastic about work (and life in general);
You are enthusiastic about working in the fitness and health industry;
You have a good sense of humor, as we like to have fun during our work!
About us:
We are the number one low-cost and high-value fitness brand in Europe. We are determined to make fitness accessible to everyone and a habit people love. Together with our orange squad, we deliver affordable fitness solutions at 1000+ clubs across Europe, to over 2 million members combining our straightforward membership model with top-notch fitness technologies. However, where we are today is just the beginning. In the next years, we aim to further professionalize and to continue our growth. We move like a scale-up, making use of our strong corporate backbone.
Are you curious, entrepreneurial, practical, and do you have a playful demeanor? Basic-Fit is the right place for you. Please feel invited to grow with us, to make an impact and to share our mission. Welcome to the Orange Family.
Furthermore, you can expect:
An informal (you can wear jeans and sneakers if you like), international (many cultures and languages) and friendly, down-to-earth environment;
Plenty of opportunities for your own initiatives and to make an impact;
Unlimited access to the online training courses of GoodHabitz;
Good benefits, including travel allowance, a bicycle plan, discount on health insurance, work from home allowance and participation in our pension scheme (Basic-Fit pays 52% of the premium);
Within walking distance of Hoofddorp train station and free parking at our headquarters;
And a beautiful gym (fitness equipment, spinning bikes, virtual group lessons) at our headquarters which you can use anytime.
Corona information: Currently all headquarters employees work remote, we always follow the guidelines of the RIVM.
Apply for this job
Until December 10 th , you can apply via the button, and we will inform you as soon as possible. The process consists of one video interview and an interview at our office.
Before applying, please make sure you are eligible to work in the Netherlands. Unfortunately, we do not sponsor new work visa or permits for this position. If you already have a sponsorship, it is possible to transfer this sponsorship to Basic-Fit.
If you have any questions, please contact Karen de Geus, Corporate Recruiter via
karen.degeus@basic-fit.com or via Whatsapp .
For all recruitment agencies: recruitment is done by our Corporate Recruiter herself, this means there is no help needed. If I do need a bit of help, I have some great agencies I work with. Thank you!
