PVH is one of the most admired fashion and lifestyle companies in the world. We power brands that drive fashion forward – for good. Our brand portfolio includes the iconic CALVIN KLEIN and TOMMY HILFIGER brands. We market a variety of goods under these and other nationally and internationally known owned and licensed brands. PVH has over 40,000 associates operating in over 40 countries and $9.9 billion in annual revenues. That's the Power of Us. That’s the Power of PVH.
About Tommy Hilfiger
Tommy Hilfiger, which was acquired by PVH Corp. in 2010, is a global apparel and retail company with more than 16,000 associates worldwide. With the support of strong global consumer recognition, Tommy Hilfiger has built an extensive distribution network in over 90 countries and more than 1,400 retail stores throughout North America, Europe, Latin America and the Asia Pacific region. Global retail sales of the Tommy Hilfiger brand were $9.2 billion in 2019.
Founded in 1985, Tommy Hilfiger delivers premium styling, quality and value to consumers worldwide with a brand portfolio that includes TOMMY HILFIGER and TOMMY JEANS.
Tommy Hilfiger is one of the world’s most recognized premium designer lifestyle groups and is recognized for celebrating the essence of “classic American cool” style, featuring preppy with twist designs.
Its focus is designing and marketing high-quality men’s tailored clothing and sportswear, women’s collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear and loungewear), footwear and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, swimwear, socks, small leather goods, home goods and luggage.
The Tommy Hilfiger Performance Analyst will join the Ecom Performance Marketing team at our European head office in Amsterdam and will report to the Director of Ecommerce Performance Growth and Traffic Acquisition. The team is responsible for all Performance Marketing base activities and channels as well as responsible foroverseeing all traffic for the Tommyhilfiger.com across Europe.
The Performance Analyst will be responsible for delivering insightful data that provide new opportunities and support challenges based on insights. The person will fully take ownership of all traffic and performance marketing reports and forecasts to ensure alignment of KPIs, output of data and sustainability of the reporting solution.
Bring best in-class knowledge of front and back-end reporting techniques and tools
Understanding business requirements and provide data solution
Create valuable dashboards and clear reports that facilitate the stakeholders across performance marketing channels as well as management
Analyzing and identifying business opportunities to set data-driven priorities regarding the strategy and roadmap to drive strategy realization and performance marketing
Have a clear understanding of core KPIs within the performance channels/platforms including Google ads, Facebook ads, DV360, Affiliates, SEO etc,
Ensure the SQL script in the back-end is at an optimal set-up for smooth and fast loading of front-end reporting
Support the Director with traffic forecast on a quarterly basis, with continuous development to improve accuracy and understand the levers
Manage the roadmap for new initiatives around data and insights based on business impact and clearly communicate the progress towards extended team
Responsible of governance of data hygiene within Google Analytics 360 working in collaboration with the Analytics & Insight team
Support in building strong business cases to push initiatives and priorities
Change the way we look at data including driving initiatives such as single customer view (new vs return customers)
Strong passion for building data-driven models based on strategic objectives with a focus on developing a handful of marketing capabilities
Proactively develop reports during key promotional events that can bring insightful findings that are actionable within performance marketing
Analyse results on a weekly, monthly & quarterly level
Elevate the organization’s performance marketing knowledge and distribute insights with relevant stakeholders
Continuously optimize the way of working to drive operational efficiency
Work closely with the product owner, data engineers and scientists to fulfil business needs with technical solutions
The Ideal Candidate
Experience: More than 3 years of related experience
Understanding of the market, competition, technology and developments
Professional knowledge of statistical methods and quantitative analysis
Effective communication of analysis and proposals to different audiences, including senior management.
Strong knowledge and experience with BigQuery/SQL, Python, Google Cloud Platform, AWS data lake, Google Marketing Platform, Tableau, Google Data Studio and more.
Excellent project coordination skills and the ability to work efficiently under tight deadlines.
Cross-cultural skills and flexible approach.
Ability to work well independently as well as in a team.
Excellent communication skills, fluency in written and spoken English are a must
What You Can Expect from Us:
A company culture that fosters development, offering training and learning opportunities through our very own PVH University
An international environment which respects diversity, equality, and individuality
A monthly Covid home- office budget
A smart work program that empowers our associates to work from home in the Netherlands, within a flexible schedule
A beautiful state-of-the-art Campus awaiting you upon our return to the office
Please include a cover letter with your application. We would love to know why this is THE role for you!
PVH Europe and our brands, TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity, and take pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion or sexual orientation.