As a Media & Content Manager you are responsible for the media plan (on/off) and content, formats & assets for Lancôme in the Benelux. You deeply analyze performance and ROI and collect learnings.
Develop and monitor media strategy, media plan and activation
Full media plan responsibility from A to Z: agency brief, challenge the agency, implementation, follow up & reporting
Responsible for improving audience selection, sequencing targeting and performance of the content
Integrate initiatives for data acquisition and data activation together with Online Brand Manager
Responsible for total media budget & follow-up of the budget through the year with financial controller & agency
Identify changing consumer touchpoints per country and per category and adapt media strategy according to target audience
Result analysis to optimize KPIs
Content creation & delivery: formats and assets for both off-and online media
Develop A/B testings and share best practices together with other Media Managers in division
Competitors analysis & share of voice data analysis
Follow-up emerging digital media landscape and adaptation of digital strategies
To maintain our top position in the market, we need ambitious people, with strong convictions and believes. People who are courageous, take risks and challenge the status quo. We look for future leaders who are willing to go the extra mile and want to make a difference. We need talent.
At L’Oréal you’ll be working with driven and passionate colleagues, and management that will stimulate you to excel. L’Oréal offers an international and diverse work environment where fun, next to serious work, is fundamental for our teams. L’Oréal takes its responsibility as corporate citizen, where you as an employee can play an active role yourself.
Our ideal candidate has
Obtained an academic master’s degree, preferably in a relevant field
3-5 years of relevant experience in media both classical (TV, Print, OOH) and digital
Experience with Google DV360, Facebook Business Manager, SEA, SEO and CRM.
Experience with fast and effective internal and external stakeholder management
Fluency in English and either French OR Dutch in speaking and writing
Strong skills to build relationships with internal and external stakeholders
Ability to form synergies between all consumer touchpoints & channels
When you start at L’Oréal, you are given a high level of personal responsibility from day one. To assist your development, we offer an induction program and an individual training program. Training can take place either locally or at the global headquarters in Paris. An enriching experience during which you will meet international peers.
Moreover, with us you will find:
An inspiring work environment with ambitious colleagues
A sound career prospect with excellent development and advancement opportunities
A competitive salary, adjusted on a yearly basis in case of good performance
Attractive fringe benefits, including a 13th month's salary, profit-sharing, health insurance discounts and a favorable pension scheme
Discounts on L'Oréal products and with strategic partners, such as the Rob Peetoom hairdressing chain
Fun extras such as various sporting activities
Finally, a great added value of working at L'Oréal is that you get to work with many different people and functions. This gives you the opportunity to broaden your knowledge of different stakeholders. You will be working together with colleagues from areas such as Commerce, Digital, Supply Chain and Finance.
At L’Oréal we aim to hire a diverse workforce:
“A diversified workforce in every function and on all levels strengthens our creativity and our understanding of consumers and it enables us to develop and market products that are relevant“
(Jean-Paul Agon, Chairman of L’Oréal)
How to apply
Are you ready for this challenge and do you meet the conditions?