Segment Marketing Manager, Active Nutrition (Biotis™ Brand)
Within FrieslandCampina Ingredients we are looking for an enthusiastic and motivated Marketing Manager in Active Nutrition to join our Global Marketing team. This is a new role, as part of the focused approach of FrieslandCampina to nutrition throughout adulthood, with focus on our new B2B brand, Biotis™.
Your contribution is essential to development of market leadership in functional ingredients, delivering Health benefits globally to consumers, through collaboration with B2B customers (Brand Owners in predominantly functional foods & drinks and dietary supplements). With a B2C angle in mind we focus on increasing awareness of our solutions in the markets for performance, active & medical nutrition (B2B2C mindset), especially around the role of functional dairy and plant-based ingredients.
What we ask
To be successful in this position, you are/have:
Academic/master level, preferably in Business Economics, Communication, Marketing, Food Technology, Nutrition or Business Administration.
Relevant experience in Marketing and/or Product Management
5-7 years work experience (relevant for the Segment e.g. in early life, food, supplements)
Experience in marketing, branding, communications, digital and general business strategy.
Result oriented, creative with excellent problem solving, analytical
Pro-active, action driven and execute with speed
Strong interpersonal, organisational, written and oral communications skills
Able to work in matrix and network organisation with multi-disciplinary approach
What we offer
A enthusiastic and passionate team excited about making a difference
Competitive salary is based on the weighting of your job, your experience and your training
FrieslandCampina also offers training and education on the job because it's important for our people to continue to grow. After all, your development is not only good for your career; our products also benefit from it.
The mutual exchange of knowledge between colleagues is also evident on the work floor. It is, after all, the most effective way to learn.
In this position, you are responsible for:
Supporting the development and execution of the Biotis™ Strategy and health benefit platforms
Work closely with the marketing team on value propositions for the Active Nutrition segment and Biotis™ brand
Accelerate the growth of the segment by building a compelling marketing story and materials for customers
Prepare, develop and tailor customer presentations
Contribution to and execution of the global marketing strategy, content Marketing and Marketing Communications roadmaps
Manage and contribute to projects (innovation, NPD & marketing), and support the other segment marketeers
Participate in and contribute to team and project meetings including general business strategy, products/services offered and target customers
Market opportunity sizing and trend tracking in partnership with market intelligence
Keeping up to date with competitor activities and developing counterstrategies
You will report to the Global Marketing Director Performance, Active & Medical Nutrition and functionally to the Biotis™ Marketing Lead, with daily work coordinated and executed in close collaboration with the members of the Biotis™ marketing team. You also engage closely with the sales, development, science, regulatory marketing communications, and regional sales offices.