For our Consumer Products Division (CPD) we are looking for an (online) marketing talent with a completed WO Master's degree (or equivalent).
L'Oréal is where FMCG and beauty meet. We believe in 'beauty for all', so we try to market the most relevant products for each consumer. Consumers are demanding and the market is competitive. To meet the constantly changing demand, we are digital first, brand focused, dynamic, innovative and data driven. As a professional with us, you will be challenged to learn new things every day: on the job, through seminars, trainings, workshops or brainstorming and sharing sessions.
For our Consumer Products Division, we are looking for a talented marketer to join one of our marketing category teams in the role of Online Brand Manager. The division is composed of the categories Skincare, Haircare & Styling, Coloration and Make-Up. Each category is managed by a Business Leader, to whom you will report.
Purpose of the role
As Online Brand Manager, you will be responsible for activating the Skincare brands via online channels through content, campaigns and creating brand experience with the goal of maximum visibility and sell out.
This is what you will do:
Develop and analyze the e-commerce strategy for both pure players such as Bol.com and Wehkamp and online retailers such as Kruidvat.nl, Douglas.nl and Etos.nl
Manage brand activation campaigns on our online shopping channels
Optimize online findability with the aim of increasing sell out and market share
Creating, analyzing & optimizing online shopping, brand and event content
Managing and coordinating the ratings & reviews strategy
Implementing and adjusting the SEO/SEA strategies of the brand websites
Manage and disseminate online shopper insights
Research or create new ideas and best practices in e-commerce, both locally and internationally
You will work collaboratively with:
This position requires strong interpersonal and communication skills.
To successfully execute this role, you will work with:
Product Brand Managers, who create the plans for the brands (launches & media support) based on consumer insights and consumer journey
Retail Brand Managers, who translate the brand plans into retailer plans
Trade marketer and e-commerce team with whom you have a close cooperation to implement activation plans at the customer
Other digital specialists from our multidisciplinary CMO team
International digital teams and zone managers in Paris
The Brand Business Leader Skincare, to whom you will report
What qualities and education do you need for this position?:
Finished relevant WO Master degree or equivalent
Good command of Dutch and English in word and writing
You have a passion for marketing and an interest in e-commerce
You have affinity with skincare
Analytical when possible, pragmatic when necessary
You are able to quickly and effectively connect with internal and external contacts/stakeholders
You can handle the pressure and dynamics of an ambitious FMCG environment
You are persuasive and result oriented
You have strong social and communicative skills
What do we offer?:
When you start at L'Oréal, you will be given a high degree of personal responsibility from day one. To develop you, we offer an induction program and an individual training program. Training can be either local or at the global headquarters in Paris. An enriching experience where you will meet international peers.
And furthermore, you will find with us:
An inspiring work environment with ambitious colleagues
A healthy career perspective with good development and growth opportunities
A competitive salary that will be adjusted on a yearly basis in case of good performance
Good benefits, including a 13th month, profit sharing, health insurance discounts and a favorable pension plan
Discount on L'Oréal products and strategic partners, such as hairdresser Rob Peetoom
Fun extras such as various sporting company activities.
Finally, a great added value of working within L'Oréal is that you will work with many different people and functions. This gives you the opportunity to broaden your knowledge about different stakeholders. You will be working with colleagues from fields such as Sales, Marketing, Digital and Finance.
Do you think you are ready for this challenge and do you meet the conditions mentioned?
Then apply quickly!
Diversity in recruitment
At L'Oréal, we do not discriminate on gender, ethnicity or age:
"A diversified workforce in every function and on all levels strengthens our creativity and our understanding of consumers and it enables us to develop and market products that are relevant."