Job Properties
  • Job Type
    Full-time Position
  • Category
    Marketing, Communication & Advertising
  • Languages
    English
  • Experience Required
    Entry
  • Degree Required
    Bachelor
    • Province
      Nijmegen
    • Date Posted
      December 10,2021
    • Entrusting Package
    • JSS
    • VISA
    • MOCKINTERVIEW
    • IMG_6430
    • Career Consultation
    • COVERLETTER CHECK

    Internship B2B Marketing

    Are you interested in modern B2B marketing and looking for an internship where you can practice your project management skills and copywriting skills? Does your heart beat faster from supporting global marketing campaigns for a global market leader in the software industry? Moreover, do you enjoy working in a challenging and internationally oriented environment? Then this internship at Planon is the perfect next step for you!


    Our intern speaks:

    “My internship at Planon has taught me a lot already. It’s a great company to start building your work experience as everyone is very open, friendly and always willing to help out. I’m part of a great team of Campaign Marketeers who guide me with all their knowledge. I am very grateful for this opportunity and definitely recommend an internship at Planon.” – Iulia Vișan


    The Global Marketing team is responsible for developing and executing a winning marketing strategy to support Planon’s ambitious growth objectives. It consists of a Marketing Operations team (with focus on Digital Marketing), Global Campaign team (with focus on multi-channel marketing campaigns), Partner Marketing team - all based at our headquarters in the Netherlands - and our Regional Marketing team, locally based in The Netherlands, Belgium, Central Europe, Sweden, France, United Kingdom, Asia and North America. As an intern you will support the Global Campaign Marketing team. This is an internship at our headquarters, based in Nijmegen, The Netherlands. It is a combination of working in the office and from home following the advice from the Dutch Government. You will work closely together with other Marketing teams within the Global Marketing team.


    The Global Campaign Marketing team is an ambitious, energetic, high-output team, that supports the worldwide Marketing & Sales organisation by designing, developing and coordinating several multi-channel marketing campaigns for several product-market-combinations. For those campaigns the Global Campaign Marketing team develops and coordinates (the creation of) marketing collateral, sales enablement material and promotional material. This includes the creation of webinars, white papers, blogs, case studies, infographics, PowerPoint decks, product brochures, (digital) direct mailings, newsletter advertisements, Google advertisements, social media advertisements, and much more. Of course, we measure and analyse the effectiveness of our campaigns with data stored in Marketo (marketing automation), Salesforce.com (CRM) and Google Analytics (web analytics) to implement improvements in e.g. the content we create and the promotion channels we use.


    As an intern you will support by coordinating the creation of (e.g.):

    • Text translations for marketing colleterial;
    • Graphical designs;
    • Texts, images and video for advertisements;
    • Marketing automation programs;
    • Webpages on our corporate website and intranet.
    The Netherlands Nijmegen Other Less than 3 years

    Profile

    You meet the following criteria:

    Education/experience

    • Studying at a master or bachelor degree (3rd or 4th year) in marketing, (international) business, communications and/or journalism;
    • Knowledge of digital marketing and understanding of the importance of integrated communication;
    • Experience with demand generation activities such as e-mail marketing is a plus;
    • Experience with writing content such as social media messages or blog posts is a plus.

    Business Skills

    • Good organizational skills, ability to multi-task, prioritise, schedule, and meet deadlines.

    Personality

    • Team player, pro-active, creative, eager to learn, collaborative, service-oriented, and hands-on;
    • Like to work in a dynamic environment;
    • Affinity for digital marketing.

    Languages

    • Good oral and written communications skills in English.

    Computer Skills

    • Experience using marketing automation software such as Marketo would be beneficial, but not required;
    • Basic HTML knowledge is a plus.

    We offer

    • A challenging position at one of the global market leaders in real estate and facility management software (Integrated Workplace Management Systems) with a clear ambition to remain one of the undisputed leaders in this market.
    • An inspiring international learning environment with exciting customers like Shell, Unilever, Philips, University of Oxford, Bayer, Siemens and many more.
    • The ability to work in an ambitious, high-level and professional marketing department where tools like Salesforce, Marketo, and Microsoft Teams are being used.

    As an intern you will be responsible for your own work and will be able to carry out most of it independently. There is an informal work culture within Planon.


    Depending on your study we will find a matching research area. Studies carried out by former interns:

    • Identify the marketing touchpoints in the customer journey
    • Implementing and analysing A/B tests to optimise webpages and emails
    • Improving Planon’s personalised content strategy
    • Analysing how to optimise Planon’s YouTube channel to generate more traffic

    Share your interests and study requirements and we will match this with the current demand for research projects at Planon.


    This internship starts January / February 2022 and ends May/June 2022 (5-6 months). The compensation for the internship depends on the type of internship you will do. Applications must be in English.


    Apply directly and discover how fun and educational an internship at Planon is.

     
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