bloomon is turning the flower industry on its head – for the better. How? By disrupting the traditional supply chain, where most florists operate offline and have done for decades. bloomon creates seasonal collections using unusual stems to deliver unique flower arrangements on repeat or as a unique gift. We always use field-fresh high-quality flowers straight from the grower and deliver them to our customers through a high-tech and highly creative platform. Our e-commerce company launched in Amsterdam in 2014 and went from start-up to scale-up at hypersonic speed. In 2021 we joined forces with Bloom & Wild, together creating Europe’s leading flower delivery company, backed by General Catalyst (backers of Airbnb). Next step? Strengthen our leadership position in Europe… and then conquer the world. Our goal? To become the first global flower brand in the lifestyle segment, filling hearts and homes with happiness. One bouquet at a time.
* Maternity cover: influencer marketing (NL and BE) at bloomon*
As aspiring online marketing gurus, we target audiences across social media and other online channels and convince them to buy our beautiful flowers. We do this by being number nerds, maths whizzes, and Excel and Google Sheets pros. We team up with our design and brand colleagues to create effective campaigns that convert customers. It’s our role to work out the most powerful way of integrating campaigns across different channels. As adept problem-solvers, we thrive in our ‘Rubik’s Cube world’: a complex puzzle that changes every time we make a move. And, as we strive to boost business performance, we love to test, learn, and optimise in a department where art and science converge.
* What will you do?* We seek a digitally savvy, experienced marketing mind to develop and execute our influencer marketing strategies and campaigns for the Dutch and Belgium markets. You will use your knowledge of social media and our content creators on various platforms to identify, negotiate, and contract influencers as part of branded content programs. You will be actively involved in multiple creative projects together with our brand and paid marketing teams simultaneously to drive conversions and raise brand awareness for bloomon and our various designs & special seasonal offers.
Develop and execute influencer marketing strategies and campaigns for NL and BE
Identify, build and maintain relationships with prominent influencers and content creators across social media.
Research relevant industry experts, competitors, target audiences and users
Brainstorm new, creative approaches to influencer campaigns
Analyze performance and write evaluation reports of past campaigns.
What do we expect from you?
Available from mid-December/early January 2022 for 3 days/week until Mid July 2022.
Fluent in English - Dutch is a strong plus.
2+ years experience in Influencer Marketing
Proficient in Pack Office
Strong eye for detail and organisational skills
Proactive mindset and strong can-do attitude
You are comfortable with setting clear KPIs and delivering on them
Why bloomon? Becoming part of bloomon means becoming a trendsetter. We make sure that we not only spread happiness amongst our customers but also to our employees. We believe diversity creates uniqueness. Our diverse international team of highly talented people has different interests and hobbies and we support them all.
* Additional bloomon benefits: *
Daily fresh and healthy lunch prepared by our lovely lunch chefs
A BBQ-worthy rooftop terrace
Working in a young, flexible and entrepreneurial environment
Friday drinks and social events
Happiness days (4 extra days off per year for your personal “me-time”)
And of course lots of beautiful fresh flowers!
We all love what we do – so if you like challenges, developing new skills, growing creatively and taking initiative, you’ll feel right at home as part of the bloomon family.
_ We really care about creating a diverse and inclusive team - so we welcome people from all backgrounds, with different perspectives, ideas and experiences to work with us. In our team, everyone has the freedom to give their opinion, grow in their career and be part of a genuinely caring and inclusive team._