Job Properties
  • Job Type
    Full-time Position
  • Category
    Marketing, Communication & Advertising
  • Languages
  • Experience Required
  • Degree Required
    • Province
    • Date Posted
      November 24,2021
    • JSS
    • VISA
    • IMG_6430
    • Career Consultation
    • CV CHECK

    In-field brand manager HCV

    About AbbVie
    AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.


    AbbVie is an ambitious health business where people and quality of life come first. The experience of illness is personal, so we care about the things that matter to patients. As market leader, we team with partners to co-design health solutions around our innovative medicines for complex diseases, which improve standards of care. Helping people to be fit for work and family life is how we make a remarkable impact to the lives of men, women and children.

    Hepatitis C Virus / Role introduction

    The treatment of Hepatitis C has changed rapidly over the last 5 years, from being a very hard to cure disease to the now available curing, direct acting anti-viral therapies. AbbVie was one of the frontrunners in this development with the release of the Viekirax/ Exviera regimen. A new next generation (pan-genotypic) treatment, Maviret,

    Objectives / Role overview

    • Becoming a core member of the Brand Team and leading the understanding of insights across the Brand Team;
    • Developing and implementing a micro-elimination strategy for HCV
    • Developing and implementing impactful advocacy and informed-decision making framework to ensure all eligible high-risk babies will benefit from RSV prophylaxis

    Key responsibilities

    Develop a robust and accurate Patient Journey, facilitating Brand Team workshops to secure input & cross-stakeholder viewpoints;

    Facilitate cross-stakeholder discussion to strengthen insights; pro-actively collaborate with multidisciplinary

    Brand Team colleagues, engage critical opinion leaders from all customer groups;

    Determine brand positioning and populate the Brand Plan Insights Chapter;

    Lead the development of Marketing inputs to the Strategic Brand Plan, securing appropriate budget to deliver Marketing objectives;

    Lead segmentation activities for physicians and patients, identifying target segments and appropriate strategies for each;

    Become ‘guardian of the brand’ by ensuring that all functional deliverables remain consistent with branding and deliver emotional messages aligned to the Brand Story;

    Consolidate the 1-year tactical Brand Plan, cooperating with cross-functional colleagues;

    Guide the design and implementation of all Marketing activities (Innovative, Multi-channel).


    Bachelor or Master’s degree (marketing qualifications preferred);

    Experience in channel mix techniques; financial processes & business acumen; competition, customer base, reimbursement and market access processes/issues;

    Marketing experience, ideally a diverse blend of healthcare and other industries (consumer, media, digital etc.); experience in other functions preferred, including sales experience (any industry);

    Experience in leading and developing people and building effective working relationships with a broad range of cross-functional stakeholders;

    Fluent in Dutch and English;

    Yes, 50 % of the Time
    Job Type
    Job Level Code
    Equal Employment Opportunity
    At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.
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