Job Properties
  • Job Type
    Full-time Position
  • Category
    Research & Science
  • Languages
  • Experience Required
  • Degree Required
    • Province
    • Date Posted
      July 25,2022
    • All-round Interview Preparation cover
    • Entrusting Package
    • JSS
    • VISA
    • IMG_6430
    • Career Consultation

    Global Sports Marketing Manager, Football (EMEA)

    Who We Are:

    Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today. At New Balance, We Got Now.


    The Global Sports Marketing Manager, will serve in a pivotal growth role shaping the immediate and long-term future of Global Football Sports Marketing at New Balance.

    Working closely with cross-functional teams internally/externally, the role will lead, innovate, and execute our Global Football Sports Marketing strategy in key non-UK EMEA markets including Germany, Spain, France, Italy, Portugal etc.

    This role will be seeking, signing, and servicing both sponsored and prospective athletes, while also building strong relationships with agents, athletes, clubs, scouts, and regional/local internal teams in effort to drive maximum heat for the brand via new and exciting partnership opportunities.


    • Strategically plan, execute, and manage global football strategy in collaboration with key NB markets across EMEA (non-UK) with primary focus on elite players.
    • Manage, identify, negotiate and service athlete partnership contracts.
    • Maximize ROI of partnerships across brand and against key business objectives via collaboration with global, regional, and local teams.
    • Develop, foster, and maximize relationships with agents, athletes, scouts, clubs, and relevant industry leaders.
    • Execute academy athlete strategy strengthening brand’s presence across top European clubs in key markets.
    • Attend matches, photo shoots, charitable activations, and other athlete-related events.
    • Manage budget and strategically optimize spend across multiple years.


    • Progressive international experience working in football industry.
    • Robust existing network across European football industry.
    • Fluent in English and fluency in German/Spanish is desirable.
    • Strong interpersonal and communication skills with ability to effectively manage teams internally and externally at varying levels of seniority.
    • Superior negotiation, organizational, verbal/written presentation skills.
    • Strategic thinker, with proven analytical and problem-solving skills.
    • Self-motivated and entrepreneurial spirit with sense of urgency.
    • International/Domestic Travel: 25%-50% (occasional evenings/weekend required).
    • European citizenship.

    Equal Opportunity Employer:

    New Balance is committed to equality of opportunity for all current and prospective associates regardless of age, disability, race, religion or belief, gender, sexual orientation, pregnancy and maternity, marriage and civil partnership and gender reassignment. We are an equal opportunity employer and support a culture of diversity and inclusion.

    If you have not already done so, please let us know if you require any support so we can make the right adjustments and considerations should they be required.

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