The Customer Engagement Marketing team aspires to identify relevant opportunities across the customer lifecycle to deliver personalised, behaviour triggered, multi-channel marketing journeys that drive customer engagement, deliver revenue growth and support customer retention for the Europe Region.
Open to all FedEx EU locations, responsibilities of the Marketing Analyst:
Deliver insights, analysis and modelling into multi-channel marketing performance to identify new engagement and marketing opportunities that will drive revenue growth, retention and loyalty across the customer lifecycle.
Deliver monthly multi-channel marketing performance reporting dashboards and develop new dashboards and channel performance metrics as appropriate.
Lead the scoping and analysis of customer segmentation and audiences for multi-channel engagement and campaign activity and lead the required data processing activity.
Complementing excellent analytical capability, the Marketing Analyst must demonstrate:
Proficiency in SAS, SQL and Excel
Knowledge of Alteryx, Tableau and Spotfire
Knowledge of customer segmentation, campaign analysis, propensity modelling and multi-channel customer lifecycle insight
Knowledge of marketing automation platforms and digital marketing principles advantageous
Confident in translating analytics into insights and presenting to management
Strong project management and stakeholder management skills
FedEx was built on a philosophy that puts people first, one we take seriously. We are an equal opportunity employer and we are committed to a diverse and inclusive workforce in which we provide growth opportunities for all
FedEx Express is one of the world's largest express transportation companies and has consistently been selected as one of the top 10 World’s Most Admired Companies by "Fortune" magazine. Every day FedEx delivers for its customers with transportation and business solutions, serving more than 220 countries and territories around the globe. We can serve this global network due to our outstanding team of FedEx team members, who are tasked with making every FedEx experience outstanding.
The People-Service-Profit philosophy (P-S-P) describes the principles that govern every FedEx decision, policy or activity. FedEx takes care of our people; they, in turn, deliver the impeccable service demanded by our customers, who reward us with the profitability necessary to secure our future. The essential element in making the People-Service-Profit philosophy such a positive force for the company is where we close the circle, and return these profits back into the business, and invest back in our people. Our success in the industry is attributed to our people. Through our P-S-P philosophy, we have a work environment that encourages team members to be innovative in delivering the highest possible quality of service to our customers. We care for their well-being, and value their contributions to the company.
Our culture is important for many reasons, and we intentionally bring it to life through our behaviors, actions and activities in every part of the world. The FedEx culture and values have been a cornerstone of our success and growth since we began in the early 1970’s. While other companies can copy our systems, infrastructure and processes, our culture makes us unique and is often a differentiating factor as we compete and grow in today’s global marketplace.