As a Director Digital Creative at adidas you are accountable for the delivery of digital creative concepts and solutions. You lead a cross-functional creative team of Creative Managers, overseeing Designers, Copywriters, and a pool of free-lancers and agencies. You are accountable to lead and supervise everything from large campaigns or in-season activations to ecom content, following the brand direction, style guides and tone of voice policies for adidas. You are responsible for influencing a regional community of local designers by providing creative direction, enabling responsive and effective direct marketing communications worldwide.
Scope: Accountable for all creative digital concepts and solutions and the digital creative direction
Digital Creative Concepts and Solutions
Lead the delivery of digital creative content & services for digital campaigns, projects and toolkits for BUs, Markets or Digital.
Lead the creative direction for digital campaigns and creative concepts within your area of responsibility and implement the overarching Digital strategy.
Drive the creation of digital creative concepts from ideation to final execution.
Manage and monitor digital creative experts, freelancers and agencies ensuring efficient delivery.
Manage the creation of digital creative guidelines and ensure their implementation through templates and toolkits, enabling global consistency and raising the quality of execution.
Drive creative reviews and ensure the brand is represented consistently across all creative deliverables/solutions and is adhering to the brand’s direction.
Ensure continuous improvements to elevate digital creative deliverables.
Monitor and share latest digital technologies and digital creative practices and train the team on their application.
Creative Consultation & Collaboration
Consult strategic stakeholders on digital creative and provide examples of innovative solutions that will allow creating new digital creative concepts.
Present your creative concepts and solutions to strategic stakeholders and support your work with a clear rational and recommendations. Challenge stakeholders and business owners to ensure optimized solutions for consumer, business and the brand.
Understand business needs and collaborate with the digital key briefers and partners, and Marketing teams to create effective digital creative solutions.
Build the appropriate structure to be able to manage the respective organization effectively, identify and develop the future talents and create realistic succession scenarios for key positions.
Ensure appropriate leadership skills are present at every level by creating a motivational and supportive work environment in which employees are coached, trained and provided with career opportunities through development.
Continuously monitor and evaluate team workload and organizational efficiency with the support of data and team feedback and make appropriate changes in order to meet business needs.
Provide team members/direct reports with clear direction and targets that are aligned with business needs and Digital objectives.
Digital Senior Management
Digital Design Community (Brand Design, UX, UI, Content Publishing)
Global Brand and BU Organization
Digital Analytics Teams
External agencies and vendors
Education & Experience
Ideally Master Degree with focus on Design and related areas
10+ years of experience as a Digital, Interactive and/or Visual Designer
Experience working with brands developing creative solutions on a global level
Experience in the design industry and ability to predict future trends
Experience developing successful concepts and working in collaborative multi-functional teams
3+ years of experience in leading a team
Excellent communication & negotiation skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely
Business Mindset: Strong numerical and analytical skills, experience in finance
Capacity to establish mid and long-term plans, drive execution and analyze results
Consistency across designs while maintaining a creative approach
Creative and energetic team player who has a passion for creative design & copywriting
Strong ability to develop influential and collaborative relationships with the Group
Affinity with the Brand Marketing content delivery needs, solutions and processes
Excellent people management skills are required
Expert knowledge of the Microsoft Office Suite
In-depth knowledge of Digital/Mobile Marketing
Advanced knowledge of HTML & CSS can do and what’s possible to achieve
In-depth knowledge of the Adobe Creative Suite
Perfect English skills both verbally and written
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE‘S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE – THE 3CS: CONFIDENCE, COLLABORATION AND CREATIVITY.
CONFIDENCE allows athletes to make quick decisions on the field, to reach higher. For us at adidas confidence means acknowledging that we don’t have all the answers. But we are willing to take risks, we try new things. And if we fail, then this is part of our learning – it helps us improve.
COLLABORATION. Every elite athlete relies on partners: coaches, teammates, and nutritionists. We, too, know that we are stronger together. Winning as one team takes open and candid dialogue, inclusiveness and trust in each other’s abilities and talents.
Being the best sports company in the world takes CREATIVITY. No great athlete succeeds by copying their predecessors’ training plans and strategies. We have to be open to new ideas, explore, gain an edge and stand out. Only then can we succeed.
ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL OPPORTUNITY EMPLOYER.