Job Properties
  • Job Type
    Full-time Position
  • Category
    Marketing, Communication & Advertising
  • Languages
    English
  • Experience Required
    Entry
  • Degree Required
    Bachelor
    • Province
      Utrecht
    • Date Posted
      November 20,2021
    • JSS
    • VISA
    • MOCKINTERVIEW
    • IMG_6430
    • Career Consultation
    • COVERLETTER CHECK
    • CV CHECK

    Digital Marketing Coordinator

    Education : EQUIVALENTEXPERIENCE

    Interested in joining a cause-driven, customer focused company dedicated to positively impacting the health of animals, people and the planet? Search our job listings below.


    Supportive function working closely with the Digital Marketing Manager and Marketing Managers to ensure timely, effective, and optimized digital activation across multiple touchpoints in Benelux for Elanco Animal Health.

    Accountable for the coordination, execution, and performance evaluation of digital marketing activations across brands in PH. Hands on responsibility and performance accountability for digital and social activations in agreement with and in collaboration with Digital Marketing Manager and Marketing Managers.

    The function will also support the coordination of eCommerce activities, for our OTC portfolio, hereunder activation of agreed upon campaigns, and initiatives to support growth in the eCommerce channel. Proactively support Sales Managers and Marketing Managers in development, execution and performance evaluation of the eCommerce strategic initiatives. The role interacts with key customers and suppliers, including eCommerce- and omnichannel Key Accounts customers, creative agencies as well as internal stakeholders within marketing and sales.

    Functions, Duties, Tasks:

    Responsible for:

    • Executing planned activities in digital channels in collaboration with local agency, including management of our content plan and scheduling content timely on various social platforms.

    • Maintaining content on our websites and securing adherence to best practice for SEO.

    • Activating agreed upon campaigns with eCommerce Key Accounts and securing timely delivery of campaign material.

    • Tracking and following up with eCommerce Key Accounts during and after ended campaigns, hereunder securing access to actionable data and insights.

    • Adhering to the budget defined for paid digital activation and ensuring optimal delivery of digital campaigns within the scope of the budget.

    • Securing review and approval of campaign content

    Support:

    • Management of digital media budgets and eCommerce media budgets

    • Digital roll out projects and developments

    • Achieving our goals in line with our digital strategy and project plan

    • KAM OTC and eCommerce projects

    Accountable for:

    • Mastery of and compliance with approval requirements in line with Elanco policies and procedures

    • Adherence to the defined budgets for media spend in digital channels

    • Securing optimal digital campaign delivery in line with agreed upon KPI’s

    • Partnering with Marketing Managers, Digital Marketing Managers and Sales Managers to ensure optimized and effective execution of Digital activation plans and eCommerce initiatives.

    Minimum Qualification (education, experience and/or training, required certifications):

    • BA or similar level degree in marketing, communication, media or related field.

    Required Skills

    • Fluent Dutch and English , French is a plus.

    • Demonstrated experience working hands on with digital and social platforms and management tools.

    • Experience coordinating integrated digital marketing campaigns across multiple channels - from concept to execution and performance evaluation.

    • Strong understanding of marketing strategy and applied tactics.

    • Structured way of working

    • A result driven team player able to work in and with a proactive team with a high degree of customer focus

    • Excellent organizational and implementation skills

    • Personal accountability and strong drive for execution

    • Ability to set priorities and manage multiple tasks.

    • A talent for executing project based on a deadline and managing multiple stakeholders, both internal and external.

    Reporting relationships

    • Reports to: Head of Marketing Pet Health BeNeNo

    • No direct reports

    Location & Expected Travel Percentage

    • Preferred placement in Utrecht

    • No significant amount of travelling to be expected

    Elanco is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status

     
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