Digital Marketeer B2B - Food Industry - Amersfoort Region
Digital Marketeer B2B
For a well known player in the food industry we are currently looking for a Digital Marketeer B2B. This is a permanent position for 32-40 hours a week.
The current marketing team consist of well experienced allrounders and a junior Digital marketeer. As the team is growing they require a Digital Marketeer and someone to coach the junior Digital Marketeer.
This role involves all markets and countries the company operates in, for all digital channels.
The "annual plans" are mostly made at this point so the focus will be on executing these plans. The roll will be roughly 60% Operational, 40% tactical and 20% Strategic.
We are looking for someone who is Data Driven and has experience in Salesforce and/ or Pardot (also WordPress, SEO etc.). The agenda is ambitious and the team is excited to get to work!
In this position you will get lots of freedom to divide your own work and set priorities. Of course in consultation with the manager. The company would like for their employees to be present at the office at least 2/ 3 days a week.
For this role we are looking for someone who can:
Set the digital marketing strategy and long term vision tailored to the individual needs and dynamics of the market segments;
Manage all digital touchpoints across the customer journey including customer and distributor portals, website, sample platforms, innovation platform and digital events;
Develop and execute the digital Marcom planning, incl channel management of digital content hubs and all supporting social channels;
Drive the integrated marketing effectiveness measurement for all channels and proactively identifies gaps and comes with corrective suggestions;
Optimize marketing automation and lead generation & nurturing through email, content, and social channels;
Identify needs for, selects- and act as single point of contact towards agencies for digital tools.
What We Ask
Bachelor/ Master level degree, preferably in Digital Marketing, Communications or related field;
7+years' experience in digital marketing in B2B environment is required;
Experience in the Food or Pharma Industry experience would be a bonus
Experienced in creating impactful digital touch points in the customer journey from a marketing perspective;
Experience with Google analytics, SEO, and the top social channels including LinkedIn;
Understanding best practices of the main social media channels, which content and approaches work on each and why;
Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement, leads and sales ;
Result oriented, creative with excellent problem solving, analytical and influencing skills;
Excellent inter-personal communication skills;
Able to work in matrix and network organization with multi-disciplinary approach;
Entrepreneur, willing to take ownership, pro-active, driving initiatives forward, self-starting.
An enthusiastic and passionate team excited about making a difference;
Competitive salary is based on the weighting of your job, your experience and your training;
Training and education on the job;
Are you interested in the position or would you like to discuss other options? Please contact Linda Smits on 020-7979825 or press the application button below!
Open Positions from Morgan Green Werving & Selectie B.V.