We are looking for a digital-minded and enthusiastic individual to drive building our Digital Analytics & Market Intelligent function in the global digital Foodservice team at Friesland Campina Professional.
As Digital Analyst you are responsible to design, implement and deliver cutting-edge (web) analytics services to stakeholders, enabling them to make fact-based decisions. Based on multiple data sources, you manage the generation of insights that help us better understand the market, consumer, our campaigns, expand reach, drive quality traffic, increase customer engagement and advocacy and ultimately impact sales. You will provide the factual basis for future consumer experiences, site development, business performance analytics product innovations and market developments.
What we ask
Education & Professional Experience
University degree in the field of Business or equivalent
5+ years of experience in Digital Analytics
Experience of digital marketing in a brand environment
Experience in Market and Product Research
Knowledge, Skills and Abilities
Advanced experiences with digital analytics tools and disciplines (web, eCom, app, social, paid media, CRM), e.g. Google Analytics, Adobe, Optimizely
Excellent presentation skills through storytelling.
Strong experience with visualization techniques.
Strong experience with data analysis tool(s) e.g. Tableau, SQL
Pro-active (engaging & impact-oriented) mind-set, ability to think end-to-end and globally.
Ability to work in a fast-paced environment with different international cultures
Strong experience to work on several projects simultaneously.
Strong communication (both written and verbal) and facilitation skills (small and large groups) especially when interacting with different levels of business.
Fluent English (verbal and written).
Strong MS-Office skills (Word, Excel, PowerPoint), proficient in MS Office
What we offer
Unique company culture of Dutch heritage and international presence
We offer great work life balance, and competitive salary & benefits package so you can enjoy it
Diverse training and mentoring programs to help you grow on your own professional journey
Exceptional support of cross disciplinary movement within the company to broaden your knowledge and growth paths
A friendly and informal working environment, yet professional team members as sparring partners
Autonomy and trust to create longer term impact that helps bring better nutrition to the world
Set up and continuously develop the digital online to offline analytics practice including service portfolio evolution aligned to the global frameworks:
Digital Marketing, Website and Business Performance Analytics
Digital Experience Analytics
Market and Product Research
Conduct collection, tracking, mining and analysis of data and the generation of fact-based insights using multiple data sources.
Drive Market and Product Intelligence for the Category teams to enable product and solution innovations that fit with the future needs of our customers and enhance our offer portfolio
Lead test and learn processes, capturing learnings and their communication
Provide analytics services to stakeholders within the global digital Food Service team and Markets
Ensure analytics results drive consumer experience and business impact and help achieve market commercial plans.
Support commercial stakeholders in the use of digital analytics to define goals, select appropriate KPIs, monitor performance and derive trends and opportunities.
Provide stakeholders with actionable recommendations and calls for action based on your gathered insights. Translate gathered insights into engaging, actionable and easy to digest insights communications.
Maintain a strong stakeholder network with high level of trust that facilitates action-ability of insights.
Implement and use data driven decision processes, in line with a fact-based decision culture.
Initiate and implement (new) reporting structures or refine existing structures in alignment with global digital analytics frameworks, data governance and privacy.
Help distill best practice guidance to markets and stakeholders to maximize the use of analytics capabilities.
Build a strong internal and external network mentoring and educating on latest trends and technological advances.