Job Properties
  • Job Type
    Full-time Position
  • Category
    Sales & Retail
  • Languages
    English
  • Experience Required
    Entry
  • Degree Required
    Bachelor
    • Province
      Arnhem
    • Date Posted
      November 20,2021
    • JSS
    • VISA
    • MOCKINTERVIEW
    • IMG_6430
    • Career Consultation
    • COVERLETTER CHECK
    • CV CHECK

    Demand Generation Manager

    At Plauti we are looking for an experienced Demand Generation Manager, to join our team.

    Full-time · Arnhem, the Netherlands

    About the job

    Marketing drives 75% of the pipeline at Plauti and it’s time we brought on someone to own our demand generation and demand capture initiatives. We have great awareness in the market and a kickass product. Our customers love it.

    We are looking for someone who can take full ownership of integrated campaigns, uncover new opportunities, move quickly, and has a strong appetite for growth.

    We need a legit Demand Generation Manager, who’s hungry, curious, and won’t shy away from taking on a revenue goal.

    If this is you, keep reading.

    About you

    What we expect you to own and run with:


    • Own outbound marketing campaigns focused on driving net-new pipeline
    • Own and manage a process for experimentation to find new channels, tactics, audiences and offers
    • Build automated organic social outbound campaigns from company leaders, focused on driving inbound demand
    • Develop, execute and optimize pipeline acceleration campaigns to help improve deal velocity and conversion
    • Leverage your own social persona to connect with other demand generation leaders, build relationships, and drive pipeline
    • Work closely with Sales to plan and manage campaigns and to target strategic accounts
    • Partner with our design team, marketing operations manager, content writers (freelance) and others to deliver best-in-class campaign experiences
    • Oversee ad copy creation, testing, web analytics, retargeting initiatives and new channel testing
    • Develop a deep understanding of customers, products, and the buyer’s journey.

    Which boxes you need to check:

    • 4+ years of B2B demand generation or marketing experience at a high-growth startup
    • Expert-level skills with ad platforms and tools: LinkedIn, Facebook, Adwords & Bing
    • Deep analytical expertise in ad platforms and with Google Analytics for website
    • Experimentation and optimization mindset - get things out and test them vs. work on them until they're perfect
    • Experience partnering with SDRs and sales teams to coordinate, communicate, and deliver offers and campaigns that resonate deeply with customers along buyer’s journey
    • Above-average communication skills and ability to distill complex concepts into 'explain like I'm 5' language
    • Proof that you've had double-digit % impacts to revenue in current/past roles and ability to explain how you did it
    • You hate marketing buzzwords just as much as we do; you write like you talk
    • You’ve worked in MarTech and have a data and results-driven mindset
    • You aren’t expecting for there to be a “how to do your job” playbook waiting for you. You’re a self-starter with the ability to work independently, prioritize and get things done
    • You bring a passion for creativity and thinking outside the box to create unique and memorable “Raving Fan” experiences for our prospects
    • Strong problem-solving skills to strategize creative ways to get in front of top accounts
    • You don’t take yourself too seriously and enjoy a good meme
     
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