Job Properties
  • Job Type
    Full-time Position
  • Category
    Sales & Retail
  • Languages
    English
  • Experience Required
    Entry
  • Degree Required
    Bachelor
    • Province
      Utrecht
    • Date Posted
      December 16,2021
    • Entrusting Package
    • JSS
    • VISA
    • MOCKINTERVIEW
    • IMG_6430
    • Career Consultation
    • COVERLETTER CHECK

    Demand Generation Manager - EMEA

    Marketing, Utrecht (Netherlands)
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    Summary

    Trengo is a buzzing, hyper-growth scale-up with its headquarters in Utrecht, the Netherlands. The regional focus is getting us to the next step in our growth. That's where our Demand Generation Manager comes in: you find ways to understand not only what potential customers in your market desire, but what they need. And strategize accordingly. This requires a data-driven approach. Let's scale Trengo internationally, with localized approaches. Currently, most of our leads only come from bottom-of-the-funnel techniques like trials. Imagine what a big influence you can have on Trengo's pipeline, building a program that includes the full demand generation funnel! We dare to go where we've never been before, on target to triple our MRR again this year. Will you come and join us?

    Trengo is the market-leading customer service platform for customer service focussed companies, such as eCommerce shops, retailers. With Trengo, customer service teams can efficiently scale their customer service, reduce costs and provide a high-quality customer experience. This is possible with the adoption of different channels from phone, email, and Whatsapp messages, to chatbox and social channels, all in one clear overview. Trengo has over 2,200 B2B customers in more than 60 countries. With an exceptional A-round investment of $36M led by Insights Partners and Peak Capital, we are strengthening our position in the Netherlands and accelerating our rapid growth worldwide.

    What your day looks like
    • Creating alignment with sales (daily) for setting up and optimizing lead generating campaigns, align on goals and customer pains, gather feedback on lead quality & insights, build trust.
    • Create, optimize and own your marketing plan based on your marketing insights and data analysis.
    • Research and understand the needs of your audience so you can amend the messaging along.
    • Collaborate with our content specialists to create content (social media, blog posts, website copy, landing pages, ads, etc.) according to market needs.
    • Collaborate with our content specialists to optimize the SEO-performance in your region
    • Collaborate with our performance marketeer for the paid strategy.
    • Detect Events opportunities (both offline and online) and arrange Trengo's participation or organise our own Trengo events according to market needs.
    What we expect
    • As a Demand Generation Manager you are the specialist in your region. You know what marketing campaigns and tactics work for SaaS companies.
    • Your main driver is the needs and behavior of your target audience. Understanding these is critical in your role as Demand Generation Manager. Based on this you create the right marketing mix to increase their engagement with Trengo.
    • You are familiar with the local media landscape in order to advise and collaborate with the PR agency on aligning PR activities with your marketing plan and messaging.
    • We grow rapidly, this means that we have to act quickly. That's why it's important that you are willing to get your hands dirty when needed: translations, copywriting etc.
    • We work with, among others, HubSpot, DreamData and Google Analytics. Experience with these tools is not required but it's a plus.
    • You have done this before, with a sense of responsibility, for at least 5+ years. SaaS experience is required.
    • You feel at home in a young, dynamic and quickly changing environment.
    What we offer
    • Finding yourself in a fast-growing company, where your career can evolve: we're aiming to be 90 people in team Trengo, by the end of the year. 2020 was epic, and 2021 (and soon 2022) are looking bright on our side.
    • Free sessions with on-demand psychologists from OpenUp. Your mental health is important to us.
    • For when we're back in the office: you can bet we have delicious warm lunches together. Also, your expenses for traveling to happy Utrecht will be reimbursed.
    • Everything you need to work safely and comfortably from home during the pandemic: 4k screen, MacBook, noise-canceling headphones, desk, chair, etc.
    • When we say 'everything', we also mean a great work-life balance. If you're more productive in the morning or only have bursts of creativity in the middle of the night, go for it.

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    Why Trengo

    For the past 5 years, Trengo has been working hard to become a major international player based in the Netherlands, competing with big international funded names. Due to the need to grow, considerable (international) growth opportunities will arise in the coming period and together with you we will see which (future) position you prefer to fulfil.

    Other reasons to choose for us

    Together we are creating a workplace where we can be the best version of ourselves by living our core values every single day.

    Responsibility Embrace change Freedom

    Inspiring Discover Transparency

    But that's not all! We also believe in the fact that "a lot of different flowers make a bouquet." ~ Islamic Proverb. Read our efforts on Diversity & Inclusion here.

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