Job Properties
  • Job Type
    Full-time Position
  • Category
    Marketing, Communication & Advertising
  • Languages
  • Experience Required
  • Degree Required
    • Province
    • Date Posted
      January 23,2022
    • Entrusting Package
    • JSS
    • VISA
    • IMG_6430
    • Career Consultation

    Customer Marketing Manager

    Site Name: Netherlands - Amersfoort
    Posted Date: Jan 21 2022

    Customer Marketing Manager

    As Customer Marketing Manager you deliver world class in store commercial solutions along the shopper journey based on customers, shoppers and expert insights.
    You will ensure an optimal promotional program & in store shelf presentation aligned with the GSK brand strategies.

    Your responsibilities:

    As Customer Marketing Manager your responsibilities can be divided in 5 main topics:

    Project management

    • You lead promotional projects based on shopper insights and retail analyses
    • Deadline management for promo development, key contact for 3rd party agencies for development (creative, production, brand activation)
    • You ensure effective execution of promotional (theme) calendar together with KAM
    • In store excellence measurements (e.g. store safari, Roamler)
    • Build relationship with key customers (buyers, category manager and formula management)
    • Ensure compliance in all activities together with RA and Quality

    Operational excellence

    • You are responsible for execution of marketing mix, driving conversion while being consistent with GSK customer and brand positioning.
    • You will present and explain category vision and strategic direction and plan and execute the promotional plan.
    • Timely delivery of in store / online materials
    • Knowledge of key partners strategy, shopper profiles, in store tools (do’s and don’ts)
    • BTL budget management


    You continuously improve the effectiveness of in store POS materials (and shopper claims) while finding new ways to drive category growth with key retailers (incl. education of store staff)


    You Build strong key account & brand plans together with Brand Marketing and Key Account Manager. You have a Deep understanding of key accounts strategy (do’s and don’ts at point of sales) and understand relevant GSK brand strategies & prioritization

    Analyses & Insight generation

    Understand shopper insights for your brands and translate to activation through Analysing the market data information (Nielsen) and promotional effectiveness analyses (ROI).
    This way you determine knowledge gaps in shopper behaviour relevant to category vision and strategy (You have a deep understanding of shopper of decision tree, triggers and barrier)

    Why you?

    Basic Qualifications:

    We are looking for professionals with these required skills to achieve our goals:

    • HBO / University degree in business administration, economics or related.
    • 2+ years of work experience.
    • well-grounded knowledge in applying channel and category management tools
    • Strong skills in communication, leadership and people management
    • Good project management skills, experienced in managing several complex projects at the same time
    • Fluent in English and Dutch

    Preferred Qualifications:

    If you have the following characteristics it would be a plus:

    • Proactive individual, enjoy working independently and convince with your strong teamwork and cooperation skills
    • Being able to make real connection with others
    • Strong Communication and analytical Skills with focus on execution excellence
    • Strategic thinking in combination with business understanding and sound judgement
    • Innovative

    • Li-GSK

    Why Consumer Healthcare?

    Right now, we’re on an incredible journey as we prepare to become the first independent, 100% focused consumer healthcare company. We’re doing this at a time when the work we do has never mattered more. Better everyday health is about improving the health and wellness of the consumers that we touch every year – over a billion and a half of them – and it goes beyond products. It’s about truly helping people manage their health proactively in different ways as consumer needs evolve.

    With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business.

    This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.

    Diversity, Equity and Inclusion

    In Consumer Healthcare we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.

    We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.

    If you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US).

    GSK is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

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