Site Name: Netherlands - Amersfoort Posted Date: Jan 21 2022
Customer Marketing Manager
As Customer Marketing Manager you deliver world class in store commercial solutions along the shopper journey based on customers, shoppers and expert insights.
You will ensure an optimal promotional program & in store shelf presentation aligned with the GSK brand strategies.
As Customer Marketing Manager your responsibilities can be divided in 5 main topics:
You lead promotional projects based on shopper insights and retail analyses
Deadline management for promo development, key contact for 3rd party agencies for development (creative, production, brand activation)
You ensure effective execution of promotional (theme) calendar together with KAM
In store excellence measurements (e.g. store safari, Roamler)
Build relationship with key customers (buyers, category manager and formula management)
Ensure compliance in all activities together with RA and Quality
You are responsible for execution of marketing mix, driving conversion while being consistent with GSK customer and brand positioning.
You will present and explain category vision and strategic direction and plan and execute the promotional plan.
Timely delivery of in store / online materials
Knowledge of key partners strategy, shopper profiles, in store tools (do’s and don’ts)
BTL budget management
You continuously improve the effectiveness of in store POS materials (and shopper claims) while finding new ways to drive category growth with key retailers (incl. education of store staff)
You Build strong key account & brand plans together with Brand Marketing and Key Account Manager. You have a Deep understanding of key accounts strategy (do’s and don’ts at point of sales) and understand relevant GSK brand strategies & prioritization
Analyses & Insight generation
Understand shopper insights for your brands and translate to activation through Analysing the market data information (Nielsen) and promotional effectiveness analyses (ROI).
This way you determine knowledge gaps in shopper behaviour relevant to category vision and strategy (You have a deep understanding of shopper of decision tree, triggers and barrier)
We are looking for professionals with these required skills to achieve our goals:
HBO / University degree in business administration, economics or related.
2+ years of work experience.
well-grounded knowledge in applying channel and category management tools
Strong skills in communication, leadership and people management
Good project management skills, experienced in managing several complex projects at the same time
Fluent in English and Dutch
If you have the following characteristics it would be a plus:
Proactive individual, enjoy working independently and convince with your strong teamwork and cooperation skills
Being able to make real connection with others
Strong Communication and analytical Skills with focus on execution excellence
Strategic thinking in combination with business understanding and sound judgement
Why Consumer Healthcare?
Right now, we’re on an incredible journey as we prepare to become the first independent, 100% focused consumer healthcare company. We’re doing this at a time when the work we do has never mattered more. Better everyday health is about improving the health and wellness of the consumers that we touch every year – over a billion and a half of them – and it goes beyond products. It’s about truly helping people manage their health proactively in different ways as consumer needs evolve.
With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business.
This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.
Diversity, Equity and Inclusion
In Consumer Healthcare we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.
We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.
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