Job Properties
  • Job Type
    Full-time Position
  • Category
    Sales & Retail
  • Languages
  • Experience Required
  • Degree Required
    • Province
    • Date Posted
      July 26,2022
    • IMG_6430
    • VISA
    • Premium Package

    Customer Development and Shopper Marketing Manager

    General information

    Employer: Royal FrieslandCampina

    Work area: Not specified

    Working time: Part-time

    Country: Netherlands

    City: Amersfoort

    Number of hours per week: 38

    Gross salary: 90

    Timeframe: Hourly


    The Revenue Management Lead reports to the Channel and Category Development Director, who is part of the commercial MT. The RM lead and his/her team have an overview of the commercial plans and adjusts where necessary. A strong analytical and impactful role.

    The Challenge

    The Revenue management team consists of 4 FTEs. In addition to the RM lead, there is a pricing specialist, an (Out-of-Home) channel specialist and a senior role with a focus on promotion optimization.

    “The responsibility of this role is cross-channel – from retail to horeca and food service. It has to be, because the sales market is changing rapidly due to trends such as channel blurring and consolidation.” – Dieuwer van Staveren, Sales Director

    The range of task includes at least a number of responsibilities. In addition, there is room for personal input and/or projects that arise.

    Crucial for Customer Relation

    The Revenue Management Lead oversees all Brand and Account initiatives and works closely with Brand Teams and Account teams. In the annual negotiations with customers, FrieslandCampina makes agreements about, among other things, volumes, margins and marketing budgets. The RM team calculates whether these agreements will be met by the sum of the commercial plans and adjusts where necessary. In addition, the RM team is a sparring partner for Account teams in setting up a Joint Business Plan with their customer. This is therefore a crucial role for the relationship between FrieslandCampina and its sales partners.

    Also a central role internally

    The Revenue Management Lead coordinates with the business teams the role of promotions for the brand and category, and together with Sales account teams looks at how best to realize the brand strategy. There are short lines to the finance team when it comes to planning and realization. Automation and dashboarding in this area also fall under Revenue management. The team analyzes different data sets and creates insights & opportunities to grow value and return. The team provides advice on portfolio management and initiates and coordinates relevant initiatives. Can we increase profitability somewhere? Then the Revenue Management team is the one who discovers it and comes up with advice.


    FrieslandCampina is known as an employer where outperformers can grow quickly. This role is also an excellent landing spot for ambitious candidates. Depending on the candidate, a possible next step could be, for example, Head Controlling or Sales Account Director.


    A strong strategic and analytical profile is required for this role. Experience in Revenue Management is an absolute advantage to bring new insights and take the organization to the next level. Other profiles such as Purchasing, Finance or Category Management within Food/FMCG are also relevant.

    Required skills:

    Required knowledge, experience & skills:

    • Master’s degree preferably in quantitative field
    • Minimum 8 years work experience in field of pricing / commerce
    • Experience in team & stakeholders management
    • Ability to build effective work relations across boundaries & functions
    • A strong personality and easily connects with other commercial teams ensuring that his/her advice is understood and accepted.
    • Analytically strong and able to translate complex analysis into easily understandable results and practical commercial actions
    • Good presentation and explanation skills, with sensitivity to apply different approaches to different people.
    • Capability to challenge commercial assumptions and to address deviations from plan and drive corrective actions.
    • Able to work independently in a complex environment and matrix organization.
    • Project Management skills (result orientated, keeps the overview and respects timelines).
    • Coaching skills.
    • Advanced MS Excel and PowerPoint skills.
    • Entrepreneurial ‘can do’ mentality.
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