Job Properties
  • Job Type
    Full-time Position
  • Category
    Software & Information Technology
  • Languages
    English Dutch
  • Experience Required
  • Degree Required
    • Province
    • Date Posted
      January 21,2022
    • Entrusting Package
    • JSS
    • VISA
    • IMG_6430
    • Career Consultation

    CRM Manager

    Are you passionate about driving the best customer experience? Are you the experienced thought leader we are looking for, to lead and enable our business in the area of Marketing Automation?

    Within the Business Group FC-Professional we are looking for an experienced CRM Manager ideally with knowledge of Salesforce Marketing Cloud and Pardot. You will be responsible for creating and maintaining customer journeys as part of our marketing automation programs. This includes journey design and configuration, audience segmentation and data integration. Planning, building and executing cross-channel communications, campaigns and nurturing programs in a flexible and timely manner. Ultimately enabling customer engagement and growth of our customer database, ensuring data integrity and in accordance with GDPR guidelines.

    What we ask


    • Relevant HBO/WO education
    • 6 years working experience and relevant track record working in business (preferably international) environments of which at least 2 years of experience in CRM marketing or advertising within a Sales team in a fast-paced setting
    • Solid knowledge of email best practices, data governance, GDPR and Privacy compliance
    • Proven experience in working with CRM technology in general and CRM particularly
    • Clear understanding of how to leverage B2B customer data
    • Providing a problem solving and ‘point of escalation’ technical support function
    • Proven experience with defining and designing customer journeys, including triggers & monitoring journey performance, from a customer experience point of view.
    • Understanding business context, workflow processes and systems within a marketing/sales cycle
    • The ability to empathize with creative, technical and sales/business needs, and balance these against considerations of time and cost


    • Excellent communication skills (written, verbal, presentation), empathy and adaptability
    • Ability to align and connect with internal and external stakeholders taking into consideration different cultures, digital maturity levels, disciplines and organizational levels
    • Good command of the English language;
    • Someone who ‘promises to deliver and delivers to their promise’, is pragmatic and effective
    • Innovative thinker, excited by challenges & new idea’s, trouble-shooting by seeking solutions and new approaches (problem-solving attitude)
    • Structured problem solving, good analytical skills
    • Outstanding project management skills to ensure tight deadlines are met both internally and externally
    • Team player and team spirit ambassador, energized to connect multidisciplinary teams in a seamless consumer experience

    What we offer

    • Working in a fast-paced, international work environment, engaging in work relationships with colleagues across the globe
    • Being part of a team of talented and passionate digital experts, working on the front line of digital transformation
    • Unique company culture of Dutch heritage and international presence
    • Cross disciplinary career growth opportunities
    • Learning and development program
    Vacancy description

    The CRM Manager leads and drives the Marketing Automation and Email functional area within the Global Digital team. Taking a holistic and data-driven approach to managing customer relationships. From customer journey creation to analysis, reporting and improvement. Defining the vision and owning the roadmap, providing training and continuous knowledge sharing to enable the workforce to become more digitally mature. End responsible for the related CAPEX and OPEX budget.

    Including but not limited to the below activities:

    • Development of MA programs that drive customer engagement, advocacy and sales development based on business needs, relevant customer segmentation (e.g. customer life cycle) and a sustainable MA roadmap
    • Refinement and improvement of multi-channel Consumer Journey’s, Programs and Triggers and dynamic content personalization including the definition of process and technical requirements
    • Maintain & drive relationships with external partners such as software solution partners (e.g. Salesforce Marketing Cloud and Pardot) and marketing automation agencies, driving the MA roadmap
    • Managing the set-up and configuration of data-driven campaigns ensuring deliverability
    • Working with stakeholders to create and implement test strategies, including A/B multivariant testing that maximise conversions
    • Thought leadership, providing training and documentation for MA/Email functional area as part of the FC-P Digital Transformation strategy
    • Collaboration with Digital team product owners and Sales and Marketing teams to create MA programs in line with the Digital ecosystem, go-to-market strategies and the campaign planning process ensuring seamless customer experiences
    • Researching and implementing measures for database health, security and maintenance of the data platform
    • Improving database model/attributes/data points to better enable marketing automation driven customer experience and optimize data quality
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